Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency today announced it has been named TIBCO Software Inc.’s Agency of Record. Karbo Com will handle TIBCO’s messaging, media, and public relations efforts in North America, advancing the company’s position as a global leader in integration, API management, and analytics.
This week, TIBCO was named a Leader in Gartner’s 2019 Magic Quadrant for Data Science and Machine Learning Platforms. Earlier this month, TIBCO was also recognized as a Leader in The Forrester Wave™: Strategic iPaaS And Hybrid Integration Platforms Q1 report, which awarded the company the highest possible score in multiple categories across the evaluation criteria.
As the company’s Agency of Record, Karbo Com will emphasize TIBCO’s leadership standing through communications that explain the company’s innovative work. In addition to corporate communications efforts, the agency will support TIBCO’s marketing strategy for the suite of products and solutions that are part of the TIBCO® Connected Intelligence offering, including TIBCO Spotfire® X, the company’s analytics and data visualization platform and the TIBCO NOW® Global Tour 2019, a multi-city edge conference making stops in Singapore, Chicago, and London.
“Karbo Communications’ strategic counsel and expertise in the B2B SaaS industry makes them an invaluable addition to TIBCO’s marketing and communications efforts,” said Lindsey Ashjian Torres, global director, corporate communications, TIBCO. “We realized value from the relationship right out of the gate and they continue to deliver. I’m confident that together we’ll expand awareness of the many ways TIBCO is helping businesses innovate through improved interconnectivity and data analytics.”
“We’re honored to be working with TIBCO,” said Julie Karbo, founder and CEO of Karbo Communications. “It’s significant when an industry leader manages to be as nimble and innovative as TIBCO is. The company is doing incredible work and we’re very excited to contribute to their success through storytelling and aggressive outreach. They’ve empowered us to be creative and not be constrained by the status quo. It’s going to be an exciting year.”