TimeZoneOne Named Global Public Relations Agency of Record for Broken Shed Vodka

by | Mar 2, 2023

TimeZoneOne (TZO) has been named the new Public Relations Agency of Record (AOR) for Broken Shed Vodka, New Zealand’s award-winning, premium vodka and the fastest growing vodka brand in the U.S. for two consecutive years​.

TZO will manage global earned media and influencer marketing on behalf of Broken Shed to help the brand continue expanding across North America and globally. The integrated agency team of TZO and Schafer Condon Carter (SCC) also handle Broken Shed’s marketing, creative, social media and performance media.

“We are thrilled to have the opportunity to tell Broken Shed Vodka’s unique story to consumer and trade media across the country and the world,” said Daniel Thomas, TimeZoneOne CEO. “As one team working across both sides of the Atlantic from our Chicago and New Zealand offices, TimeZoneOne is strategically placed to create meaningful, impactful stories that resonate with Broken Shed’s growing international audience.”

TZO and SCC launched Broken Shed’s “Vodka of Tomorrow” creative campaign in the U.S. which highlights that Broken Shed is what vodka can be, made sustainably without additives and pays tribute to the vodka’s home country by highlighting that, thanks to being in the time zone where each day begins, it’s already tomorrow in New Zealand. The campaign resulted in over 16.6 million impressions in less than a year and helped the brand reach record sales to become the country’s fastest growing vodka.

“As demand for our vodka continues to grow, we are excited to tell the Broken Shed story to even more cocktail enthusiasts with help from our trusted agency partner, TimeZoneOne,” said Jean-Marie Heins, chief marketing officer of Broken Shed Vodka. “We look forward to building on this momentum as we take our brand to the next level and having all public relations, marketing and creative efforts under one roof will be a crucial component to our success.”

Broken Shed is available in 30 U.S. markets which now includes Florida and Texas, both added in the last two months, and expects to add New York and South Carolina later this year. Globally, Broken Shed is in New Zealand, Australia and Samoa.


TimeZoneOne is a community of Strategists, Storytellers and Creators. A global agency with an un-agency approach. From retail and CPG to tourism, sports, education and membership marketing, our team has vast experience creating inspiring work across a variety of industries. Born in New Zealand in 1994, TimeZoneOne has offices in Chicago, New Zealand and Canada. Industry recognition includes a Chicago/Midwest Regional Emmy®, Communicator Awards, PRSA Skyline Awards, PCC Skyline Awards, Telly Awards, an Effie, Mercury Award, W3 Awards, and Davey Award. To learn more visit www.timezoneone.com.


SCC has been an Ad Age Small Agency of the Year for 3 out of the past 4 years and recently won Chicago/Midwest Regional Emmy® Awards for work done on behalf of the Chicago Cubs and Illinois Department of Public Health. SCC is an independent creative agency with a diverse client roster including Kellogg’s, Procter & Gamble, OnDeck, USA TODAY, Chicago Cubs, Old National Bank, and Gallagher Insurance as well as several B2B clients. Founded in 1989, SCC employs over 140 professionals across its global network. For more information, visit www.SchaferCondonCarter.com.


Broken Shed Vodka © 2023 is based in Wanaka, New Zealand. Distilled, crafted and bottled in New Zealand ever since its inception in 2009, its vodka draws upon the country’s pristine natural aquifers and spring waters, made without any hint of gluten, additives, sugars or GMOs. Since entering the U.S. market in June 2012, Broken Shed Vodka has won a legion of loyal fans, and an impressive collection of awards. Broken Shed Vodka started in a ‘broken’ down old shed on Lake Wanaka where the formula was originally crafted and produced.

Broken Shed Vodka, 40% ABV, Distilled from Whey, imported to the USA by Broken Shed Imports, Manhasset, NY. Broken Shed Vodka is produced by Broken Shed Limited, Wanaka, New Zealand.

Broken Shed Limited is a private limited company based in Wanaka, New Zealand and is a wholly owned subsidiary of Yes Whey LLC. Yes Whey LLC is a limited liability company based in Glenview, Illinois. Drink Responsibly.

To learn more visit www.brokenshed.com.

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