Padilla announced that it has promoted Tina Charpentier to executive vice president, Client Experience. In her new role, Tina will be responsible for assuring that clients across the agency’s brands, sectors and practices have access to the firm’s full range of capabilities and services. She’ll work with team leaders to build bespoke ensemble teams that pull expertise from across the firm in a way that closely matches client needs and creates new growth opportunities for staff. In addition, she’ll help assure that client teams are applying agency best practices in strategy, planning, program execution and measurement.
For more than 25 years, Charpentier has honed her integrated communications expertise with client campaigns in the agriculture, food, health and nutrition industries. She previously served as senior vice president, Agriculture + Environmental Sciences at Padilla, overseeing client partnerships with Cargill, CHS, Pacific Gas & Electric and Sound Agriculture, among others. Charpentier will now take a broader view of the agency, overseeing the firm’s Health and Technology practices, its insights and strategy function, and the Agriculture + Environmental Sciences team.
“Our clients rely on us for a wide range of support as they transform by building, growing and protecting their reputations, and that support requires a blend of team members and best practices from across the agency’s offices and practice areas,” said Matt Kucharski, president, Padilla. “Tina is uniquely qualified to help us deliver a consistent, compelling, valuable experience to our clients regardless of the team executing the program.”
Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency helps clients transform by building, growing and protecting their brands and reputations worldwide through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Clients include 3M, Blue Cross and Blue Shield of Minnesota, Cargill, CommonSpirit Health, Dole Food Company, Mayo Clinic, Medtronic, Prosciutto di Parma, Rockwell Automation, Sanofi Pasteur, U.S. Highbush Blueberry Council and Winnebago Industries. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Transform with purpose at PadillaCo.com.