Leading independent PR agency, The PHA Group, announced its appointment by life sciences technology company, TMRW Life Sciences (TMRW).
Since the birth of the first IVF baby over 40 years ago, reproductive medicine has progressed with numerous breakthroughs and discoveries, but the management of frozen specimens has not seen the same level of advancement. Current methods are manual, analog, and labour-intensive, challenged to keep up with increasing levels of demand for fertility services.
To help bring IVF care into the 21st Century, TMRW has created the world’s first and only automated, software-guided specimen management platform for the safe and sophisticated management of the precious frozen eggs and embryos that are central to most IVF procedures.
Following a successful launch and setting a new standard of care for eggs and embryos in the United States, TMRW’s ground-breaking technology will soon be available in the UK, with plans to expand into further European regions following this.
The PHA Group’s expert Healthcare department will lead the UK PR launch for TMRW, raising awareness of the company’s high-tech software to both consumers and fertility clinics, through a targeted 12-month campaign.
Following a competitive pitch, TMRW appointed The PHA Group to be its chosen agency partner due to its agency’s successful track record of working with brands and organisations within the healthcare and fertility sector, as well as its ability to offer an integrated campaign with experts all under one roof.
Fernanda Garcia, UK Marketing Director of TMRW, said: “Up until today, UK fertility clinics have employed the same manual storage methods that were developed more than 40 years ago – so we are excited to be launching the UK’s first and only automated platform for safely storing eggs and embryos into the UK this Spring. We are delighted to have The PHA Group by our side as we launch our pioneering technology into the UK market and can’t wait to start speaking to consumers and fertility clinics through their integrated campaign efforts.”
Georgia Entrican, Account Director leading the TMRW account at The PHA Group, commented: “We are delighted to be chosen as TMRW’s PR agency partner, helping them to launch their ground-breaking technology to the UK market.
TMRW’s technology arrives at a critical moment in the UK, following a post-Covid ‘boom’ in patients undergoing egg freezing and IVF. Tapping into our understanding and experience of the healthcare and fertility sector, our integrated PR and social media campaign will look to highlight how TMRW is transforming out-dated and risk prone IVF processes, whilst helping to bring IVF into the 21st Century.”
About TMRW Life Sciences, Inc.:
Founded in 2018, TMRW is a life sciences technology company providing the first and only automated, software-guided specimen management solution for the safe management of frozen eggs and embryos central to the IVF process. For the first time, frozen eggs and embryos can be digitally tracked using software, safely stored with automated robotics and remotely monitored 24/7. With proprietary RFID labware and a software management solution created by embryologists for embryologists, TMRW empowers clinics and gives peace of mind to patients on their fertility journey. TMRW’s platform has been adopted by leading clinics across the US and will soon be available in the UK and Europe. With significant continued growth in fertility services and the projected number of IVF births on the rise, TMRW provides a scalable solution for clinics bringing the care of frozen eggs and embryos into the 21st century and transforming possibilities for family planning.
About The PHA Group:
Established in 2005, The PHA Group is an award-winning independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.
With offices based in London, Manchester, Leeds and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.
Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service. www.thephagroup.com
