Tremor Video DSP, a programmatic video platform, announced the appointment of Justin Chadwick as Senior Director of Marketing and Jessica La Rosa as Senior Director of Product Marketing and Sales Strategy.
“We are growing our marketing team to meet the rising demand of brands that want to directly connect with viewers in the living room,” said Abbey Thomas, CMO of Tremor Video DSP. “Justin and Jessica’s extensive marketing backgrounds and their ability to produce results will be a key asset to Tremor Video DSP as we continue to advance the storytelling opportunities brands have to win audience’s attention.”
Chadwick will be responsible for all corporate and brand marketing. Previously, he was Senior Director, Marketing and Communications at Crossix Solutions, where he created the first-ever integrated cross-channel marketing and communications strategy for the data analytics company. Chadwick has also held positions at Electronic Arts — where he led EA Sports’ global CRM marketing strategy for some of the most popular video and digital gaming brands, such as Madden NFL, NCAA Football and FIFA — Digitas, SIRIUS Satellite Radio and the Direct Marketing Association.
“Tremor Video DSP is on the cutting edge of the rapidly evolving digital video landscape,” said Chadwick. “Its platform offers marketers an unparalleled ability to connect data, technology and creative in exciting ways through progressive video solutions, and I look forward to working with the entire team to continue driving results for our clients.”
La Rosa returns to Tremor Video DSP after serving as Director, Product Marketing and Sales Enablement at Innovid, where she led the go-to-market strategy for all its video ad serving platform products. Before that, she spent six years at Tremor Video in the role of Director of Product Marketing.
“Never before have marketers been able to have a one-on-one conversation with their audiences like this,” said La Rosa. “I’m thrilled to take products to market that turn the rise of OTT and second screen viewing into major marketing opportunities for brands. Tremor Video DSP’s innovative approach of leveraging their in-house creative agency to design creative for screen, for audience and serve, in whichever order brands choose, allows us to directly connect with brands’ media strategy and has the power to make those advertising moments more memorable for marketers.”
Reporting directly to Thomas, both Chadwick and La Rosa will be located at Tremor Video DSP’s New York headquarters.