Tremor Video DSP, a leading programmatic video platform, announced it has appointed Edward Shannon as its head of client success. Shannon will be responsible for expanding and leading Tremor Video DSP’s client success teams across the country.
As a customer-centric organization, Tremor Video DSP is dedicated to ensuring that the brands and agencies it works with take full advantage of its video expertise, experience and support. The expansion and realignment of account management and campaign operations in major markets like New York City, Chicago, and Los Angeles, as well emerging markets including Columbus, Denver and Portland, among others, doubles down on Tremor Video DSP’s commitment to deepen its customer relationships. Clients will benefit from increasingly personalized, solutions-oriented expertise that helps them fulfill their business goals.
“We’ve seen rapid expansion of our business this year, as leading marketers look to improve their video advertising efforts across the convergence of smartphones, tablets, desktop and advanced TV,” said Anthony Flaccavento, Chief Revenue Officer, Tremor Video DSP. “Brands and agencies are looking to us to drive efficiency across all screens. Edward’s proven leadership is a perfect fit to lead our client success teams as we expand with this goal in mind.”
Prior to Tremor Video DSP, Shannon served as CRO for YellowHammer Media Group where he successfully developed new lines of business by focusing on clients’ needs across the digital landscape. With 20 years of sales strategy, business development and operations experience, Shannon has built teams that focus on adding value to clients through business insights, the understanding of data analytics, omnichannel marketing, and more.
“With a high premium being placed on automation, Tremor Video DSP’s customers will find tremendous value in the superior service and deep product knowledge that our team provides,” said Shannon. “I am excited to expand the team to support Tremor Video DSP’s growth as the leading programmatic video platform in the industry.”