Further Expands Capacity and Expertise in Crisis, Litigation, and Strategic Communications
Washington DC, April 7, 2025: Trident GMG, a leading strategic communications firm specializing in navigating complex challenges and building value for its clients, announced today the appointment of Adrienne Petz as Partner.
Adrienne Petz
A strategist known for her keen judgment, sharp communications instincts, and broad and deep experience with the media, Petz brings over 25 years of experience in crisis communications and reputation management, further bolstering Trident GMG’s capabilities in serving a diverse range of clients.
Formerly the U.S. Managing Director of Litigation Communications and Legal Affairs at Edelman, Adrienne helped build and grow this practice area there for more than two decades. Adrienne also served as the interim Global Director of Crisis Communications at McDonald’s before joining Trident GMG.
“Adrienne’s deep understanding of strategic communications, coupled with her record helping organizations navigate complex and sensitive situations, makes her a perfect fit with the team,” said Josh Galper, founding partner at Trident GMG. “Her expertise will be instrumental as we continue to expand our team and services and to provide what our clients have come to expect when we help them with their most important matters – the highest level of excellence.”
Adrienne is a trusted advisor to both C-suites and BigLaw attorneys, with whom she partners on litigation and crisis efforts. In addition to being a tested crisis manager, Adrienne also helps clients prepare for reputation challenges during times of calm.
“I wanted the opportunity to join a truly team-oriented firm that gets the most sophisticated matters and where partners stick close to client work. That’s Trident GMG in a nutshell.” said Petz. “I couldn’t be happier to join this well-respected team.”
Adrienne has been recognized in the PR industry with multiple awards and honors, including her work for the International Research & Exchanges Board that helped free a woman from an Iranian prison. She has authored numerous articles, presented on crisis and litigation communications topics, and been named to the Lawdragon Global 100 Leaders list in strategy and consulting.
About Trident GMG
Based in Washington, D.C., and with national and global reach, Trident GMG is a full-service strategic communications and risk advisory firm, offering corporate and strategic communications, stakeholder management and engagement, policy communications, reputation management, thought leadership, executive positioning, litigation and investigations communications, issues management, crisis preparation, crisis communications and crisis management. Led by three founding partners, Josh Galper, Adam Goldberg, and Eleanor McManus, Trident is consistently ranked by the premier ratings guide Chambers & Partners as a top litigation, investigations, and crisis communications firm, and by PRNews as an elite PR agency.