- Marking Four Years of Partnership for Britain’s Major Leadership Summit
- The experiential, end-to-end servicing agency has been appointed to deliver the 2026 national gathering at the Eden Project, supporting the event that hosts the UK’s largest shared Agenda and convenes more than 2,000 leaders from over 1200+ organisations to inspire a more united future for the United Kingdom.
London, March 2026: End-to-end experiential marketing agency TRO will deliver the 2026 Anthropy National Gathering at The Eden Project in Cornwall, as the summit prepares to welcome leaders from across business, civil society, academia and government between the 25th and 27th of March.
The appointment continues an established partnership between the two organisations, with 2026 marking TRO’s fourth year delivering the national gathering. Each year, Anthropy brings together more than 2,000 leaders from over 1200+ organisations for a programme of over 200 sessions across 20+stages across The Eden Project site.
TRO is the end-to-end service delivery partner and will oversee the delivery of the national gathering, managing a broad range of operational and production responsibilities across the site. Work includes delegate management, supplier coordination, venue liaison, infrastructure planning, production delivery and the management of staffing and volunteers, alongside transport logistics, exhibitor support and the build.
For the agency, the partnership reflects a shared interest in bringing people together through live experiences that encourage collaboration and new thinking. Anthropy was founded on the belief that the future is a shared responsibility, convening leaders from different sectors to explore how Britain can become more positive, sustainable, equitable and successful.
Working with the gathering allows TRO to contribute to the shared ambition by designing and delivering environments where those conversations can take place. As the programme expands and the network of participants grows, the agency’s role focuses on ensuring the summit’s structure enables people to exchange ideas and take part in discussions across the site.
This year, TRO and Anthropy are proud to present TheFutureDome. Designed to convene the United Kingdom’s innovation ecosystem, the FutureDome brings together pioneering organisations and insights into the diverse innovations being developed and deployed across UK industries today, and the exciting new opportunities emerging for the future.
Caitlin Heaney, Senior Project Coordinator at TRO, said
“Anthropy26 grows each year and it’s really special to be able to grow with it. Our team works really closely with the Anthropy team to deliver this national gathering, from Anthropy branding to the delegate journey, to the logistics and venue quirks, no detail goes unnoticed.
It will be even more impactful this year as there are two new session spaces, 17 exhibitors and a whole evening programme after the day time agenda.
Anthropy facilitates changing practices, building new partnerships, influencing policy and transforming behaviour, and knowing TRO are the trusted partner to produce and deliver every step of the project, is a proud feeling.”
About TRO
TRO is an experiential marketing agency specialising in participation-led brand experiences, with four decades of experience delivering live campaigns for some of the world’s most recognisable brands. They have a client roster that includes: Just Eat, Unilever, BMW, MINI, Porsche, BYD, CELSIUS and many more.
As part of Omnicom, TRO operates within a connected global network, enabling deeper collaboration and integrated thinking across markets. The agency works closely with clients to build long-term partnerships, focusing on clarity and sustained value. They are an end-to-end servicing agency.
For more information visit: https://www.tro.com/.