TURNER and New Hampshire Join Forces To Establish The State As New England’s Premier Vacation Destination

by | Aug 4, 2023

TURNER, a leading travel and lifestyle public relations agency, is excited to announce its strategic partnership with the New Hampshire Division of Travel and Tourism Development (DTTD). This collaboration aims to bolster tourism, amplify brand awareness, and showcase the state’s unique experiences, attractions and progressive “Live Free” ethos.

A year-round playground for all travelers, New Hampshire offers the modern adventurer an array of outdoor experiences, from unparalleled leaf-peeping in the fall to maple sugar season in the spring, from summer hiking and biking in the White Mountains, and access to some of the east coast’s best skiing. TURNER Public Relations and the New Hampshire DTTD will leverage their respective expertise and resources to elevate the state’s profile as the premier destination in New England.

TURNER provides a wealth of experience in travel and tourism PR, having successfully worked with the top destination clients around the world for 26 years. The agency’s innovative and strategic approach to public relations, coupled with its deep understanding of the travel industry, will be instrumental in positioning New Hampshire as an alluring destination for travelers of all interests.

As part of the partnership, TURNER will collaborate with the DTTD on various initiatives, including media relations, influencer strategies, and experiential events. By implementing targeted and compelling storytelling techniques, the partnership aims to inspire travel enthusiasts to discover the hidden gems and untapped adventures that await in New Hampshire.

“We are incredibly excited to partner with the New Hampshire DTTD,” said Adél Grobler, Senior Vice President at TURNER. “New Hampshire is a treasure trove of natural wonders, cultural heritage, and outdoor pursuits. Our team is committed to showcasing the state’s unique offerings and driving visitation to this captivating destination.”

Under the partnership, TURNER Public Relations will leverage its extensive network of media contacts and influencers to secure meaningful and impactful coverage for New Hampshire. By strategically targeting key markets and demographics, the partnership aims to increase visitation from domestic and international travelers, thereby contributing to the economic growth of the state.

“We are delighted to team up with TURNER Public Relations,” said Lori Harnois, Director of New Hampshire DTTD. “Their passion for travel and their proven track record in destination public relations make them the ideal partner to help us tell the story of of why New Hampshire is a premier travel destination and showcase the unmatched experiences that the state offers.”


The Division of Travel and Tourism Development, as part of the New Hampshire Department of Business and Economic Affairs, works with the state’s seven travel regions to increase visitation, travel and visitor expenditures in order to expand business activity and employment throughout the state. The division is responsible for domestic and international advertising and public relations, literature publication and distribution, www.visitnh.gov administration, grant administration and research to monitor and measure the impact of travel and tourism to the state. For more information about New Hampshire tourism, call 603-271-2665 or visit www.visitnh.gov. Stay connected with New Hampshire tourism on Facebook, Twitter, Instagram, Pinterest and YouTube, and be sure to follow #VisitNH and #LiveFreeNH to see what other people are saying about New Hampshire.


TURNER is an award-winning communications agency delivering integrated public relations, digital, content, social media, and experiential services to travel, tourism and lifestyle brands.

Founded in 1997, TURNER represents some of the world’s best resorts, destinations, fashion, wellness, and outdoor brands. TURNER has offices in New York, NY, Chicago, IL, Miami, and Denver, CO, and a multilingual team to best service its worldwide client base. For more information visit our website or our Facebook and Twitter pages.

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