Radioactive PR announced the addition of two more technology companies to its growing client roster, with the new wins coming after a start to 2018.
Radioactive PR will be working with intY, an established and industry-leading global cloud distributor, which supplies a range of cloud-based products to IT resellers, and ResponseiQ, an online customer sales tool that provides the technology for scheduled customer contact, increasing the likelihood of sales by a huge margin.
Both intY and ResponseiQ has hired Radioactive PR to provide a strategic and creative approach to PR to increase brand awareness and website traffic.
Rich Leigh, Radioactive PR’s founder and director, said, “Winning ResponseiQ and intY is testament to the great work we are doing for our current clients and the noise we are making in the industry.
“Like many agencies out there, we pride ourselves on doing the bread and butter press office work well—but, our approach to B2B clients is pleasingly quite unlike what many of the people at these companies have known before. We have looked at our success with consumer-orientated clients and given that the lines between communicating for personal and business benefit continue to blur, think there’s a gap here for measurement-conscious creativity. I’m definitely keen to grow this area of the agency.”