Leading independent PR agency, The PHA Group, is excited to announce its appointment by Suntory Beverage & Food GB&I (SBF GB&I), the UK’s third largest soft drinks supplier, after a competitive pitch process.
Suntory Beverage and Food GB&I (the trading name of Lucozade Ribena Suntory Limited) is well-known for its iconic brands such as Lucozade Energy, Lucozade Sport, Ribena and Orangina and is wholly owned by Suntory Beverage and Food ltd, part of Tokyo-headquartered Suntory Holdings. The business is driven by the spirit of “Yatte Minahare”, the ambition to dream big, take challenges, and never give up, and is committed to having a positive impact on the lives of consumers.
The PHA Group has been appointed to maintain and elevate the reputation of SBF GB&I under its ‘’Growing For Good’ ethos. The agency will be responsible for delivering ongoing positive reputational impact for the soft drinks company through an effective corporate communications strategy, across proactive campaigns, advisory services and press office support to reach a range of external stakeholders.
The PHA Group will work together with SBF GB&I to continue to raise the profile of the business and highlight key issues impacting the soft drink industry with a focus on the business’s innovative work across its drinks, resources, people & society.
Mimi Brown, Head of Corporate at The PHA Group, comments: ”It’s a real privilege to be working with Suntory Beverage & Food GB&I on their corporate communications strategy.
“The proud owner of iconic brands Lucozade and Ribena is uniquely positioned to challenge and champion industry progress where it’s needed, and the SBF GB&I team’s ambition and commitment to growing the sector sustainably is really energising.
“There are huge milestones for plastic re-use on the horizon this year, and we are poised to deliver robust corporate media and creative campaigns support. PHA’s Corporate division has been inspired throughout the pitch process by the organisation’s philosophy and approach to spearheading sustainable change. We can’t wait to get our plans underway.”
Liz Nieboer, Head of Sustainability and External Affairs at SBF GB&I, adds:
“The team at PHA showed great strategy and creativity as well as demonstrably effective media relationships. A key factor evident throughout the pitch process was the chemistry and clear alignment in values between the agency and our business. They understand us, our challenges, our unique proposition and the opportunities for SBF GB&I to highlight our Growing For Good vision. We’re excited for what we can deliver together.”
The PHA Group brings communications expertise in the sustainability, health and wellbeing and business sectors across PHA’s London and regional offices in Manchester and Leeds. This win comes hot on the heels of a number of ESG report and sustainability comms wins for the agency’s corporate division.
About Suntory Beverage & Food Great Britain and Ireland
Suntory Beverage & Food Great Britain and Ireland (SBF GB&I) is one the leading soft drinks businesses in the UK and Ireland. SBF GB&I was formed in 2014 as Lucozade Ribena Suntory and is part of Suntory Beverage & Food Europe. Our much-loved soft drinks brands include Lucozade Energy, Lucozade Sport, Ribena and Orangina.
Our business is driven by our “Yatte Minahare” spirit, and our role is to have a positive impact on the lives of our consumers by providing them with a responsible choice of great-tasting drinks that people can feel good about while enabling them to lead active lifestyles.
For further information, please visit: suntorybfe.com/gbi or follow @SuntoryBF_GBI
About PHA Group
Established in 2005, The PHA Group is an award-wining independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.
With offices based in London, Manchester, Leeds and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.
Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service. www.thephagroup.com