The addition of Unibeam grows the lorries’ global cybersecurity practice to a quarter of its business
Boston, Mass. – May 4, 2026 – Unibeam, the global leader in SIM-based authentication, has appointed Red Lorry Yellow Lorry as its U.S. PR agency of record, growing the lorries’ cybersecurity practice to a quarter of global its business.
Led from the lorries’ Boston office, the PR program will strengthen Unibeam’s profile as the definitive leader in SIM-based identity authentication. The lorries will focus on educating tech and security leaders about the systemic gaps that legacy authentication systems leave exposed and the critical role of hardware-rooted technology in combating an evolving threat landscape, including AI-driven fraud and other advanced identity threats.
“Authentication has never been more important than in this era of AI-powered fraud,” said Rivi Bloch, Chief Business Officer at Unibeam. “Enterprises now need a fail-safe method to ensure that their customers and employees are who they say they are. The flaws of traditional authentication methods are clear, and transitioning to a hardware-rooted approach is essential to mitigating identity-based cyberattacks. We chose the lorries to help us share this mission and to translate our technology into a story that resonates with technology leaders.”
Unibeam’s technology operates within the SIM card’s hardware, providing a built-in layer of identity protection that can’t be copied, spoofed or intercepted. With Unibeam’s technology, enterprises can confidently authenticate users’ identities, verify access and prevent identity-based attacks before they occur.
“In our cybersecurity practice, we’ve seen how quickly attackers exploit gaps in outdated systems, especially as AI-based cybercrime and identity-level fraud continue to accelerate,” said Meredith L. Eaton, Managing Director, North America at Red Lorry Yellow Lorry. “Unibeam’s approach to mitigating these risks is a cybersecurity game changer. As the cyber landscape becomes more sophisticated, Unibeam is giving organizations a reliable way to protect themselves and their customers, and we are excited to help them share their story.”
If you’re a tech brand looking to gain awareness and recognition in your industry, get in touch at hello@rlyl.com.
About Unibeam
Unibeam is a technology company pioneering SIM-based authentication. Its deterministic authentication technology binds SIM, eSIM and iSIM identifiers to the mobile device, enabling passwordless, code-free and app-free user verification. Unibeam’s patented solution is already integrated with mobile operators and financial institutions worldwide.
Learn more at www.unibeam.com.
About Red Lorry Yellow Lorry
Headquartered in London with offices in Bristol, Berlin, Paris, Boston and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing and customer experience services to some of the world’s most innovative companies. Its client list features b2b brands spanning the AI, blockchain, cybersecurity, enterprise IT, healthtech, fintech, martech sectors and beyond.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its six offices and global partner agency group, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital advertising and more, to help disruptive brands gain awareness and influence in competitive markets.
For more information, visit www.rlyl.com, drop us a note at hello@rlyl.com, or find us on LinkedIn.