Leading independent PR agency, The PHA Group has been appointed by Union Hand-Roasted Coffee (Union) – a speciality coffee roaster with an award-winning sourcing initiative.
Union was created in 2001 by founders Steven Macatonia and Jeremy Torz after they witnessed the devastating impacts of volatile coffee markets on farmer communities. They set up a new sourcing initiative, Union Direct Trade, with the principle of marrying high quality speciality coffee with responsible sourcing, making coffee better for everyone from drinkers to farmers.
Celebrating their 20th Anniversary in 2021, Union is one of the early pioneers of speciality coffee in the UK and positively impacts the lives of over 65,000 individuals in coffee-producing countries. This year they’ve been awarded the Queen’s Award for Sustainable Enterprise and received their B Corp certification.
The brand sources from 14 countries from over 42 producer partners, hand-roasting a broad range of coffees in their East London roastery – from bestselling blends to unique single origins.
With its passion for sustainable and ethically sourced businesses. The PHA Group has been appointed to raise awareness of Union through an integrated creative campaign that will encompass earned media and influencer engagement, with a key focus on its upcoming Christmas launches.
Heidi Cullip, Head of Brand, at Union Hand-Roasted Coffee, said: “We were impressed with The PHA Group’s experience both in the food & drink industry and ethical space. This combination will be key to supporting our success by sharing our founders’ business story while promoting the extensive range of coffees available in leading supermarkets, cafes, and direct from our roasters.”
Suzanne Haysler, Head of Consumer & Lifestyle at The PHA Group, commented: “As a team, we are passionate about working with purpose-led businesses that truly make a difference. Through our campaign, we will not only work to raise awareness of Union’s fair business model but also of its great tasting, speciality coffee too.”
About The PHA Group
Established in 2005, The PHA Group is an award-wining independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.
With offices based in London, Manchester, Leeds and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.
Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service. www.thephagroup.com.
