Tapping into Uproar’s sports and Olympic PR expertise, leaders at the Greater Orlando Sports Commission will host thousands of spectators and spotlight athletes at the Olympic Marathon Trials
ORLANDO, Fla. (Jan. 29, 2024) – Uproar PR, a forward-thinking, award-winning public relations agency that offers media relations, thought leadership, digital and influencer services to clients globally, today announces its partnership with the Greater Orlando Sports Commission (GO Sports) to manage the PR campaign for the U.S. Olympic Team Trials – Marathon. Being held in Orlando, Florida, on February 3, 2024, the trials will determine who will run for Team USA at the Paris 2024 Olympics.
Uproar’s strong connections with sports reporters nationally, locally and in trade publications make this partnership a natural fit. By telling athlete stories and spotlighting the positive impact these trials have on the Orlando economy, the PR team will successfully raise excitement around who will make Team USA among not only Orlando locals but also eager spectators nationwide.
“It’s crucial to have a team that knows what is important to both the media and community in the area. The relationships our team has fostered over the past decade will make this project a success,” said Mike Harris, CMO of Uproar PR. “The U.S. Olympic Marathon Trials event is a rare opportunity to witness greatness in one of the most demanding sports, and playing a role in bringing attention to this event is not a task we take lightly. Our PR agency’s roots are in Orlando, and it’s an honor for us to take part in this national event right here at home.”
Uproar has teams dedicated to clients in the sports and fitness industry, regularly garnering earned media coverage in major publications like Sports Illustrated, Sports Business Journal, Men’s Health, Forbes and more. Uproar also developed the national public relations campaign for the 2022 Special Olympics USA Games, resulting in features in major news outlets such as Good Morning America, CBS and ABC.
Additionally, Uproar has previously worked with GO Sports on many projects, including the NCAA Basketball Reception, Sunshine Slam College Basketball Tournament, the Monster Jam World Finals and the Greater Orlando 2026 World Cup Pursuit.
“Uproar has been our agency of record for many years and has extensive experience in sports PR, so deciding to partner with them was an easy decision,” said Jason Siegel, President and CEO of the Greater Orlando Sports Commission. “We’ve seen great results from Uproar in the past working with them on other projects. We’re confident they will build excitement around the Marathon Trials, leading to packed streets of spectators to cheer on the elite athletes in their quest to make Team USA.”
To learn more about Uproar PR and its experience with sports companies and events, visit uproarpr.com.
