Uproar PR, a full-service public relations and digital agency, announces it has been chosen as the agency of record for Smashing Grapes, an upscale, coastal California-inspired restaurant opening in Annapolis, Maryland, and Ike’s Love & Sandwiches, a California-staple sandwich shop who is expanding to the east coast and preparing to open in South Florida.
Uproar PR offers extensive experience in the restaurant industry for its clients and is laser-focused on elevating these brands and building excitement as they each prepare to open. Uproar PR has a dynamic and innovative team who specializes in creating picture-perfect media moments during grand openings and drumming up impactful news to attract new customers even before doors open. The two new clients add to the agency’s long list of restaurant clients.
“Restaurants are facing unprecedented challenges that require unwavering support and fresh new ideas and that is exactly what our team is prepared to provide these brands,” said Catriona Harris, CEO at Uproar PR. “Our seasoned team not only understands the various media landscapes, but understands how to implement the best media relations strategies to secure impactful coverage and offer an immersive experience in any market.”
Smashing Grapes is a contemporary, California-chic inspired restaurant serving a fusion of Mediterranean and California coastal dishes. Smashing Grapes’ restaurateur wanted to bring this upscale West Coast-styled menu to the East Coast and present it as an approachable and timeless restaurant opening in Annapolis.
“Uproar’s creative approach to working with restaurants ultimately led us to bring them on as our partner to highlight Smashing Grapes’ unique, West coast experience in a new market and put a spotlight on our cuisine and wine menu,” said James J. King, restaurateur at Smashing Grapes.
Ike’s Love & Sandwiches is an iconic sandwich chain restaurant hailing from San Francisco. Jhon Gee and his son, Carolina Panthers offensive lineman John Miller, saw the opportunity to bring the popular sandwich shop to Aventura in Florida, as far east as it’s ever been. Jhon was drawn to Ike’s because of its focus on gluten-free and vegan menu options, amazing sauces, along with more than 700 varieties of sandwiches for customers to choose from.
“Ike’s has the opportunity to become the most dominating sandwich brand in Aventura and South Florida, and we’re excited to join forces with Uproar to make that happen,” said Jhon, Franchisee of Ike’s Love & Sandwiches. “We were looking for a fast-paced agency that will showcase Ike’s unmatched guest experience to new and prospective customers in a food-centric city.”