V2 Communications (V2), a public relations and digital communications firm for disruptive global brands, has added Ardoq, a software company reinventing enterprise architecture with dynamic, data-driven tools, to its client portfolio. The company joins V2’s long list of enterprise software clients, including UiPath, NAVEX Global, and DataRobot.
Based in Norway, Ardoq is a SaaS company bringing to market a novel approach to enterprise architecture: dynamic, data-driven tools that help IT support the business more strategically. Its software helps organizations plan, implement, and execute change across technologies, capabilities, people, projects, and strategies. With Ardoq, fresh data creates dynamic visualizations that provide insights for better decisions. Business leaders and enterprise architects can focus on understanding interdependencies between technology, processes, and people, and spend less time documenting.
Ardoq engaged V2 to help launch the company in the U.S. and showcase the company’s new capabilities to senior IT and business leaders. The PR program encompasses both product promotion and thought leadership campaigns.
“When we first met with the V2 team, it was evident that they did their market landscape research, knew the important media and influencers in our market, and had strategic, thoughtful recommendations around where we’d have the most immediate impact in meeting our brand awareness goals. This is an important partnership for us and we look forward to building our brand with V2 in the U.S.,” said Sigrun Rodrigues, vice president of marketing at Ardoq.
“We love working with companies like Ardoq that have the vision and product to disrupt a market,” said Melissa Mahoney, senior vice president of V2 and Ardoq team lead. “We’re honored to have the opportunity to introduce Ardoq and help change perception of the value of next-gen enterprise architecture tools amongst business and IT leaders.”