V2 Communications (V2), a public relations and digital communications agency for disruptive global brands, today announced that it has added Toronto-based Nulogy, a leading provider of agile supply chain solutions, to its client roster. V2 has extensive experience in the supply chain industry, working with companies like LLamasoft, and ModusLink, and related manufacturing experience with Markforged, ECI, and Paperless Parts.
Nulogy’s cloud-based platform allows consumer packaged goods (CPG) brands and their suppliers to collaborate to optimize contract packaging and manufacturing operations. By digitizing operations in traditionally managed production facilities, Nulogy’s platform enables agile, resilient, and transparent external supply chains that reduce cost, improve product quality and safety, and create a more sustainable operation. Nulogy’s platform serves half of the world’s largest CPG companies and works with the world’s leading third-party logistics providers across five continents, and has been used in the production of billions of consumer units.
Nulogy brought on V2 to drive brand awareness in the CPG and co-manufacturing industries, establish the company as an innovative and disruptive supply chain technology company, and drive industry conversations with prospects using provocative thought leadership. Nulogy believes that the supply chain industry has long had the wrong idea about agility: while it’s important to have responsive planning and demand forecasting functions, Nulogy believes true agility comes from the collaborative and visible relationships with supply chain partners that can respond in real time to shifting priorities. V2 is leveraging its extensive media relationships with relevant supply chain, technology, business, vertical, and local outlets to seed this innovative vision for the market.
“Supply chain technology is the backbone of our economy. Without it, store shelves would be empty, factories would have no materials, and industry would grind to a halt,” said Jenna Gilligan, Vice President, V2 Communications. “Nulogy is a leader in the CPG and external supply chain space with a fresh perspective on how to make this important industry more efficient, agile, and sustainable. That perspective is a great fit for V2’s bold approach to communications, and we look forward to working together to amplify the brand.”