Atrium PR, led by founder and CEO Adrienne Scordato, has expanded into the Miami market this month and welcomed Valentina Ferreira as Account Coordinator. The company specializes in Business-to-Business PR, with an expertise in representing marketing services agencies.
Scordato said: “We are thrilled Valentina has joined our team and know she will be a valuable asset to us and especially to our clients. She is a strong fit because of her drive, tenacity, interest in PR, along with her communication skills, and we feel fortunate that our company is continuing to grow, especially after a challenging 18 months.”
As a University of Florida graduate, Ferreira gained experience through her education and professional internships with C-Com Group, Inc. and Kautiva Social. Formerly employed by Harrison + Shriftman, Ferreira worked alongside the CEO and founder and various account directors for clients like Casamigos, Tiffany and Co., and Casa Tua Cucina.
At Atrium PR, she will be responsible for working with the team across multiple accounts, managing media relations, social media and speaker placement.
When Ferreira isn’t working, she’s caring for her three cats: Schuyler, Hamilton and Joaquin, and her two dogs: Hercules and Uni. She enjoys traveling to new places with her partner, spending time with her friends and loved ones, and going for boat rides on the weekends.