Vested Ventures, the investment arm of the fastest growing public relations agency globally, Vested, announced it has successfully completed a seed round investment in Vancouver financial software company Dojo Technology Corp.
Dojo’s iOS and Android-friendly mobile platform reimagines how families and young people interact with their banks and credit unions by providing reward-based gamification and nudging users towards positive financial habits. Dojo integrates directly with financial institutions’ legacy account and card infrastructure to reduce customer acquisition costs and drive user engagement, building lifelong banking relationships and making the next generation of consumers better at managing their money.
Vested Ventures’ financial investment and strategic counsel will help Dojo activate its brand across the U.S. and Canada, driving new prospects and revenue opportunities. Vested’s support to Dojo will include marketing support, media relations, content development, corporate messaging, and executive positioning.
“Vested Ventures seeks to create strategic, long-term partnerships with companies that create a positive impact, whether that be by promoting financial literacy, helping bring underbanked people into the financial system, or promoting transparency in financial services,” said Eric Hazard, CEO of Vested Ventures. “Dojo’s mission fits squarely into these objectives and we’re excited to help them refine their communications strategy to quickly enter new markets through our unique combination of capital, network, and exposure.”
“Dojo was conceived to help families build generations of wealth,” said Chad Sichello, CEO and Co-Founder of Dojo. “With the reach of our customers and support of investors like Vested Ventures, we’re changing the face of financial literacy in a way that’s fun and accessible to everyone. This is truly a win-win.”
Dojo joins the Vested Ventures portfolio which consists of equity positions in Remesh, an artificial intelligence polling platform, and Spare, a mobile app that rounds up users’ dining bills and donates the remainder to charities that feed the hungry.