The Consorzio di Tutela Vini d’Abruzzo, the wine consortium for the Abruzzo region of Italy, has announced Colangelo & Partners as its agency of record in the United States. The agency is tasked with developing and executing a comprehensive communications plan to increase visibility and awareness for the wines of Abruzzo in the US. Located in central Italy, Abruzzo is a unique territory defined by the Apennine Mountain Range (the highest peak in the Apennines is in Abruzzo) as well as the Adriatic Sea. Abruzzo boasts numerous indigenous varietals from diverse microclimates and a progressive wine making culture.
Colangelo & Partners will focus the ongoing campaign on strategic media and trade relations through story placements coupled with a series of virtual seminars to engage with new and current consumers as well as influential US wine personalities among trade and press.
In the past few decades, Abruzzo viticulture has leaped forward in terms of quality, thanks to investment, innovation and sheer hard work by a new generation of producers who are focused on the enhancement of the territory and its most important indigenous grape varieties. In particular, Montepulciano d’Abruzzo’s popularity has grown through the years, and is today considered one of the best value and easy-drinking red wines from Italy, thanks to its high quality and typically affordable price points.
Valentino Di Campli, Vini d’Abruzzo President, commented, “We are very happy to start this collaboration in the US, a strategic market for Abruzzo wineries, whose hard and passionate work is yet to be widely discovered. We feel confident that with Colangelo & Partners and their expertise we have the best partner to promote our beautiful territory, extend our reach to new, wider audiences and develop our relationships with key US media and influencers.”
“We’re very excited to welcome Vini d’Abruzzo to our industry-leading portfolio,” says Gino Colangelo, President of Colangelo & Partners. “Abruzzo has so much to offer: Forward-thinking producers, authentic stories, dedication to quality and diversity, and excellent expressions of indigenous varietals. The wines of Abruzzo have huge potential in the US.”