LOS ANGELES, CA (May 23, 2023) – Visit Baja California Sur has once again retained Zapwater Communications as its agency of record to promote the small and charming city of Loreto, along with the northern municipalities of Comondú and Mulegé. Serving as the tourism board’s agency of record since January 2020, the Zapwater team will provide strategic PR counsel through a proactive integrated communications strategy consisting of media relations, influencer tactics, partnership programs and paid media campaigns targeting the U.S. travel consumer.
Loreto, one of Mexico’s acclaimed Magic Towns (“Pueblo Magico”) was the first capital of the Californias (Mexico and U.S.) and is the perfect destination for those looking for a serene, nature-focused beach escape that is also rich with history and adventure. Loreto fronts the Bay of Loreto, a nationally protected UNESCO World Heritage site that is home to a cluster of nationally protected volcanic islands and offers some of the best sportfishing in the world. Other key attractions include world class scuba diving, sailing, snorkeling, kayaking and more. On land, hiking, mountain biking, birdwatching, ATV adventures, tours of the region’s historic religious missions and exploration of the prehistoric cave paintings are a handful of the bucket list experiences to be had.
“We are thrilled to extend our partnership with the distinguished travel experts behind Visit Baja California Sur,” said Jennifer Barry, managing director of Zapwater’s Los Angeles office. “With a bilingual team of public relations and influencer marketing experts across our Los Angeles, Chicago and Miami offices, and a growing clientele of properties and destinations in Mexico, our team is uniquely qualified to drive even more impactful awareness for Loreto, Comondú and Mulegé in the U.S. market.”
For more information on Visit Baja California Sur, please visit www.visitbajasur.travel/en/.