VISIT FLORIDA, the state’s official tourism marketing corporation, has selected DKC Public Relations as its domestic public relations agency of record. Effective immediately, DKC will work closely with VISIT FLORIDA to oversee its domestic communications strategy, creative campaign programming, and media and influencer relations, with the goal of promoting Florida as a top leisure travel and meetings destination.
DKC will be responsible for amplifying the media strategy for VISIT FLORIDA, generating substantial media coverage, heightening consumer awareness, and driving customer consideration for travel to the state.
“DKC’s impressive media relationships and demonstrated expertise in travel and across various industries will prove invaluable to our team at VISIT FLORIDA,” said Ken Lawson, President & CEO, VISIT FLORIDA. “We are thrilled to have DKC’s talents as we market the Sunshine State as the world’s number one global destination and look forward to working closely with them to meet and exceed our goals.”
VISIT FLORIDA joins the client roster at DKC, one of the country’s top leading agencies, whose tourism and hospitality clients include Delta Air Lines, Princess Cruises, Destination Hotels, and Melia Hotels International, among many others. In addition to the agency’s expertise on the earned media and strategy side, DKC’s experience ranges from integrated marketing, public affairs, executive positioning, crisis communications, corporate social responsibility, data analytics, event and video production, branding, investor relations and social media.
“We are honored to have been selected the domestic agency of record for VISIT FLORIDA and are excited to be working on a number of exciting campaigns, helping to establish Florida as the No. 1 travel destination in the world,” said Diane Briskin, Managing Director, DKC.