The PHA Group’s Strategic Communications team have been tasked with managing the company’s UK communications strategy to raise the profile of the business during its launch across mainstream and industry press.
The campaign, which is already underway, will promote the brand-new urban home concept created by Vivahouse that brings high-quality design and shared living as a service to readily available and unused commercial spaces in the UK.
Co-founders Rajdeep Gahir and Dara Huang commented: “The PHA Group’s approach to our brief encompassed a clearly thought-through and targeted media campaign. We have created a cost effective and time-efficient business model with Vivahouse that will transform how ‘Generation Move’ is currently living in our cities. Instead of renting in an isolating, low-standard flat share, we have created a comfortable and high-quality shared living space to encourage natural collisions amongst our tenants. The PHA Group understood this from the beginning, and we are excited to continually work with the firm to further share this innovation with the press.”
Neil McLeod, Head of Strategic Communications at The PHA Group said: “Vivahouse are driving a truly revolutionary concept by rejuvenating the property sector. We will be providing a strategic approach to their communication strategy that will spark interest around the need to re-think our traditional renting model, whilst also raising the business profiles of its founders. We’re incredibly excited to see the great things ahead for this disruptor brand.”
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