Bullfrog + Baum, the award-winning, hospitality-focused marketing communications agency, has been named the agency of record for both VIVANT, the first interactive wine experience platform streaming live and on-demand from wine regions around the world, and Château de Pommard, a historic estate in Burgundy that houses France’s only fully sustainable vineyards.
As PR agency of record, Bullfrog + Baum will work closely with VIVANT and Château de Pommard to promote their engaging live experiences and tastings, biodynamic wines, world-class certified Wine Advisors, and the restoration of Burgundy’s 300-year old Château, by developing and executing strategic public relations and partnerships, while also driving exposure for the brand in the food & beverage, technology, business, and lifestyle spaces.
As the first interactive wine experience platform, VIVANT hosts various wine experiences for wine-lovers of all levels by introducing them to a selection of biodynamic wines. The company is pioneering immersive, virtual experiences that make learning about wine approachable, entertaining, and convenient. Expert wine advisors host each experience, teaching users how to evaluate wines like professionals with VIVANT’s Interactive Tasting Method. Users can taste along with Tasting Kits featuring only sustainable, organic, and biodynamic wines that are free from pesticides and herbicides. VIVANT is leading the charge to a responsible future for wine.
Château de Pommard
Founded in 1726, Château de Pommard combines 300 years of savoir-faire and the innovative vision of Famille Carabello-Baum for the future. Château de Pommard invites global travelers to visit and learn about the world of wine from Wine and Spirit Education Trust (WSET) professionals and taste the purest expressions of Chardonnay and Pinot Noir from villages along the Route des Grands Crus. The estate features wines produced exclusively through biodynamic viticulture and will soon launch its first vintage. From grape to glass, guests experience Clos Marey-Monge, a geological marvel, and seven different clay and limestone-rich plots, now protected as one of the world heritage Climats of Burgundy by UNESCO. Soon, visitors will be able to stay at the Château and experience all it has to offer.
“It is an honor to be working with both VIVANT and Château de Pommard, two forward-thinking and mission-driven brands, as we continue to expand our growing portfolio of clientele in the wine and spirits space. We look forward to introducing both brands to a wider audience domestically and highlighting their extensive virtual programming and community — specifically their devotion to healthy environmental practices and biodynamic wines,” said Jennifer Baum, Founder, Bullfrog + Baum. “Building on years of excellence in the hospitality space, we are excited to grow our expertise in this sustainably-driven realm of hospitality.”
Bullfrog + Baum welcomes both VIVANT and Château de Pommard to the agency with great excitement. After more than a year of connecting digitally, VIVANT has become an authority in the virtual experience space; this new partnership provides an excellent opportunity to promote the progressive wine initiatives across both brands.
About Bullfrog + Baum
Established in 2000, Bullfrog + Baum is an award-winning collective of brand-builders, insight-finders and storytellers specializing in Public Relations and Marketing and representing the best of the best in (and around) the hospitality industry. A one-stop communications, creative, design and digital shop, Bullfrog + Baum works around the clock with the goal of getting clients—all-star chefs, internationally-known liquor brands, restaurants, tourism boards, hotels, products and events—attention. From drumbeat PR to blow-out event planning to comprehensive marketing strategies, Bullfrog + Baum applies a one-of-a-kind energy, expertise and experience to every project it undertakes for every client it serves. Bullfrog + Baum is headquartered in New York City with satellite offices across the country and globe. www.bullfrogandbaum.com.