Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography and photography, VR/AR, creative and crisis communications agency, announced that it was selected by Versant Health, a leading national managed eye health and vision plan company, to create and execute integrated direct marketing and digital communications campaigns. Terms of the agreement were not disclosed.
Versant Health is one of the nation’s leading managed vision care companies, serving more than 33 million members nationwide. Through their Davis Vision plans and Superior Vision plans, Versant Health helps members enjoy the wonders of sight through healthy eyes and vision. Providing vision and eye health solutions that range from routine vision benefits to medical management, Versant Health has a unique visibility and scale across the total eye health value chain. As a result, members enjoy a seamless experience with access to one of the broadest provider networks in the industry.
“We are thrilled to add a leading managed vision care provider to our agency roster. It is exciting to serve a client who is open to trying new and innovative ways to engage with their prospects, brokers, and clients,” said Shana Harris, COO of Warschawski. “Creating integrated campaigns that combine digital and traditional marketing initiatives will help Versant Health continue to generate brand awareness, create vision health awareness, and grow its business.”