WE Communications named Marisa Lalli general manager and senior vice president of New York, a move that reflects Lalli’s notable contributions to expanding WE’s client roster to now include categories such as consumer devices, education, food, smart home and the smart office. Together with other local leaders, Lalli has helped accelerate WE-NY’s growth, add new clients across the agency’s Consumer, Technology and Health sectors, and develop the talent pool to represent expertise from across the media ecosystem.
Lalli is a veteran of the agency, having worked in the New York market for over six years. She’s played a pivotal role in bringing global consumer and technology brands, like Brother, iRobot and McDonald’s, to WE.
“Our people are our greatest asset, which is why it’s so exciting to promote from within for a role like the New York GM,” said Kass Sells. “Marisa is an incredible talent, and she also serves as a great example of why WE Communications is a great place for people to build their career.”
In her new role as general manager, Marisa will continue to serve clients like McDonald’s, as well as oversee the development of talent and culture in the New York office. She will also play a central role in driving new business, working closely with the North American presidents of the Consumer, Technology and Health sectors. Lalli will report to Executive Vice President Bill Schultz.
“I’m incredibly proud to be a part of our New York office, which represents the best of our sectors and is the epicenter of our influence expertise,” said Lalli. “I’m looking forward to continuing to cultivate a wonderful team of people who bring passion to everything they do.”
The New York office serves as the center of gravity for WE’s East Coast operations, and offers a diverse range of expertise, including brand reputation, corporate communications, integrated consumer campaigns, influencer engagement, broadcast and a full range of digital capabilities.
The office has grown its revenue 14.5 percent over the past year and added notable new clients such as DBS Bank, AT&T and McDonald’s to a roster that also includes Volvo, Microsoft and Tabula Rasa.
