fbpx

WE Communications Appoints Agency Vet Marisa Lalli to General Manager and SVP in New York

by | Oct 12, 2018

WE Communications named Marisa Lalli general manager and senior vice president of New York, a move that reflects Lalli’s notable contributions to expanding WE’s client roster to now include categories such as consumer devices, education, food, smart home and the smart office. Together with other local leaders, Lalli has helped accelerate WE-NY’s growth, add new clients across the agency’s Consumer, Technology and Health sectors, and develop the talent pool to represent expertise from across the media ecosystem.

Lalli is a veteran of the agency, having worked in the New York market for over six years. She’s played a pivotal role in bringing global consumer and technology brands, like Brother, iRobot and McDonald’s, to WE.

“Our people are our greatest asset, which is why it’s so exciting to promote from within for a role like the New York GM,” said Kass Sells. “Marisa is an incredible talent, and she also serves as a great example of why WE Communications is a great place for people to build their career.”

In her new role as general manager, Marisa will continue to serve clients like McDonald’s, as well as oversee the development of talent and culture in the New York office. She will also play a central role in driving new business, working closely with the North American presidents of the Consumer, Technology and Health sectors. Lalli will report to Executive Vice President Bill Schultz.

“I’m incredibly proud to be a part of our New York office, which represents the best of our sectors and is the epicenter of our influence expertise,” said Lalli. “I’m looking forward to continuing to cultivate a wonderful team of people who bring passion to everything they do.”

The New York office serves as the center of gravity for WE’s East Coast operations, and offers a diverse range of expertise, including brand reputation, corporate communications, integrated consumer campaigns, influencer engagement, broadcast and a full range of digital capabilities.

The office has grown its revenue 14.5 percent over the past year and added notable new clients such as DBS Bank, AT&T and McDonald’s to a roster that also includes Volvo, Microsoft and Tabula Rasa.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

ICYMI: Bulldog’s most popular posts in June

ICYMI: Bulldog’s most popular posts in June

Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...

Smart strategic tips for building a strong online brand presence

Smart strategic tips for building a strong online brand presence

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the...