WEILL appointed PR Counsel to Setouchi Cominca Stays in Japan

by | Oct 19, 2020

Geoffrey Weill Associates (WEILL) has been appointed PR counsel to Setouchi Cominca Stays, a unique collection of hundreds-year-old traditional Japanese homes that have been renovated and newly opened as exclusive-use home rentals for travelers.

Designated as Japan’s first national park, the Setouchi region of western Japan is known for its natural beauty, pristine mountain ranges and the famed Seto Inland Sea, dotted with more than 700 remote islands. Nestled within this lushly forested region are a series of historic cultural properties that have been meticulously restored and opened as Setouchi Cominca Stays.

Located in the small, remote rural towns of Shobara and Uchiko, Setouchi Cominca Stays is comprised of four traditional Japanese homes originally built between 100 and 300 years ago (cominca translates as “old house”), which now combine authentic Japanese architectural features (wood-timbered roofs and engawa, wooden porch-like corridors bordering the rooms of the cominca) and modern conveniences and 21st-century comforts.

And as part of the related Setouchi Comachi Project, a sustainable tourism initiative aimed at preserving cultural heritage and creating jobs in this underpopulated rural region, there are plans to renovate more than 100 more traditional Japanese cominca homes throughout the region for tourist rental.

“We are delighted to add Setouchi Cominca Stays to our portfolio of clients, which already includes the Japan National Tourism Organization and Visit Miyagi, allowing us to further shine a light on the unique cultural and architectural heritage of this incredible destination,” says Mark Liebermann, WEILL’s Senior Vice President. “And with travelers increasingly focused on getting off the beaten path and seeking opportunities for regenerative travel, Setouchi Cominca Stays may prove the perfect escape.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


7 benefits of building authentic relationships with influencers

7 benefits of building authentic relationships with influencers

In today's digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn't enough. Consumers are looking for authenticity and can easily...

Maximizing the impact of influencer marketing on consumer behavior

Maximizing the impact of influencer marketing on consumer behavior

Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...