Wine Access, a leading Direct-to-Consumer wine company that offers fine wines from around the world and a selection of wines made through exclusive partnerships with distinguished winemakers, today announced Colangelo & Partners as its agency of record to develop and execute a communications program targeted to key trade, consumer and media stakeholders.
Under the new partnership, Colangelo & Partners will work to strengthen Wine Access’ market presence through a strategic combination of media outreach, press trips, experiential marketing, and events. Wine Access joins Colangelo & Partners’ renowned portfolio that includes Aveníu Brands, Frescobaldi Toscana, Long Meadow Ranch, Charles Krug and Maisons Marques & Domaines USA among many other prestigious wine companies and institutions.
“Working with a leading online retailer like Wine Access complements our fine wine portfolio and fits very much within our wheelhouse,“ said Juliana Colangelo, West Coast Director of Colangelo & Partners. “Wine Access has a selection of wines that I truly believe is unmatched in the DtC world, and we’re very much looking forward to working with their incredibly talented team of wine experts, marketing specialists, and engineers.”
Established in 1997, Wine Access began as a web hosting service for wine shops and other wine businesses. Over time, the company has evolved into the robust DtC wine retailer that it is today, with a carefully vetted selection of both ephemeral daily offers and a more permanent inventory of bottles. Available wines, all painstakingly selected by the Wine Access team of experts, can range from the popular premium wine category to ultra-rare vintage bottles of Chateau Margaux, along with a selection of exclusive wines made in collaboration with top winemaking talent in the country, such as Julien Fayard.
“We have a team of wine professionals qualified not only by their titles but by what inspired them to earn those titles in the first place: a limitless passion for wine,” says Joe Fisch, Chief Executive Officer for Wine Access. “Whether they’re working to secure a small allocation of a single-vineyard rarity, a single case of a Grand Cru showpiece bottle, or 50 cases of a California classic, it’s all about their passion to tell the story of the wines that drives them.”