Following a multi-agency competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner for the fourth time. Leading international public relations firm Hill+Knowlton Strategies (H+K) and WPP partner Ogilvy PR will continue to serve as agency partners for LG-One.
“LG offices across the globe felt that it was more important than ever during these challenging times to work alongside a strategic and stable team that knows our brand inside out,” said Ken Hong, Head of Global Corporate Communications at LG Electronics. “Having worked with the H+K and Ogilvy LG-One team for 11 years, our network trusted LG-One implicitly to deliver work of the highest quality.”
WPP formed LG-One in 2009 to provide LG with a customized global agency network of unsurpassed capability, scale and choice across many diverse markets. LG-One supports LG in multiple areas including global corporate communications, consumer electronics, home appliances, mobile communications and business-to-business.
HS Chung, LG-One client lead and President of H+K Asia, commented, “After many years of partnership, our LG-One team constantly challenges ourselves to develop new and innovative approaches that will continue to elevate the LG brand. Winning the repitch and continuing our decade-long relationship is a testament to the shared success we’ve had, both with the client and with the depth of knowledge across the multi-WPP agency group. We are very pleased to continue cultivating our relationship with LG.”
LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. Pioneering in technology through the company’s innovative smart and continuous growth, LG is becoming a faster and smarter global brand of the future and continues to reinforce its status as a global company.