(W)right On Communications strengthens its team with the addition of Patricia Maxwell and Aleaha Kopec as Senior Communications Strategists with Maxwell serving client partners in the agency’s B2B and technology group and Kopec in its consumer and lifestyle.
Maxwell draws upon her more than 15 years of extensive experience in the technology, science, conservation, and higher education industries. She brings both marketing and strategic communications expertise to her role and leads programs for (W)right On’s client partners in the cleantech, energy, technology and professional services space.
Maxwell’s previous positions include leading her own PR and marketing consultancy, director of marketing and communication technology for the Catalina Island Conservancy and director of marketing and PR for Casa Romantica Cultural Center and Gardens in San Clemente. She spent several years in Lincoln, Neb. as well where Maxwell was a communications director for a nonprofit providing services to the blind and taught communication and marketing at a private college. Maxwell has a doctorate in media psychology from Fielding Graduate University in Santa Barbara and an MBA from Loma Linda University. She also serves as a director on the San Diego chapter board of the Public Relations Society of America.
With over a decade of strategic communications experience, Kopec focuses on leading lifestyle client-partner relationships including the agency’s hospitality, tourism, senior living and wellness practice areas. She has represented highly coveted consumer food and wellness brands and has experience in the QSR space, healthcare and hospitality on the local and national scale. Kopec is a heavy media relations hitter and is no stranger to pivoting a pitch angle or brainstorming an out-of-the-box idea to garner a top-tier placement.
Kopec’s past roles include key positions with several San Diego public relations agencies supporting a variety of consumer, lifestyle and hospitality clients. She is a graduate of the University of Connecticut with a Bachelor of Arts degree in Communications.
“Aleaha and Patricia are great additions to the (W)right On team. They bring more than strong communications credentials. Both have a clear passion for their clients’ industries and their profession that makes working with them a joy,” said (W)right On Communications President and Founder Julie Wright.
About (W)right On Communications
Founded in 1998, (W)right On Communications is an award-winning integrated strategic communications firm with offices in San Diego, Los Angeles, Seattle and Vancouver, B.C. With a mission to elevate the agency experience for its client partners, employees, and industry plus a focus on creative and measurable results, (W)right On Communications serves organizations in complex and unpredictable business environmentsworking with business innovators, leaders, and difference-makers. (W)right On Communications has been named one of America’s Best PR Agencies of 2021 and is a member of IPRN, a global network of more than 50 independently owned and managed communications and public relations agencies in over 40 countries.
For more, see www.wrightoncomm.com.