Zapwater Communications, Inc. has been retained by Hestan Culinary as Agency of Record. The premium cookware brand is known for inventing kitchen perfection and pioneering culinary innovations. Working alongside some of America’s greatest chefs, Hestan Culinary is committed to elevating form, function and execution with their unrivaled collections of cookware.
“We are thrilled to expand our premium housewares portfolio with Hestan Culinary,” said David Zapata, CEO and founder of Zapwater. “We seek to deliver best-in-class strategies for some of the home’s most prestigious brands. The possibilities are endless, especially with consumers’ recent emphasis on upgrading their spaces and lifestyles at home.”
Hestan Culinary is built upon a shared love of food and innovation. Founder Stanley Cheng pioneered hard-anodized aluminum cookware in the 1970s – the breakthrough that ushered in nonstick cookware. Hestan Culinary was developed to meet the exacting expectations of America’s most acclaimed chefs. Handcrafted in Italy to the highest standards of quality, Hestan cookware features exceptional materials and remarkable innovations to deliver truly brilliant culinary performance in home and restaurant kitchens alike.
“We are excited to work with Zapwater to elevate awareness of our collections and to amplify the Hestan Culinary story,” said Pamela Stafford, Managing Director and Co-Founder at Hestan Culinary. “We look forward to the agency’s fresh ideas and modern approach to public relations and influencer marketing.”
The agency will oversee media relations, influencer marketing, strategic partnerships and events. Zapwater will work closely with Hestan Culinary to increase awareness about their brand, product offerings and innovations among consumers.
For more information about Hestan Culinary, please visit hestanculinary.com.