MIAMI, Fla. – (October XX, 2023) – Zapwater Communications, an award-winning integrated communications agency with offices in Miami, Chicago, and Los Angeles, is excited to announce the launch of its dedicated bilingual services division, Chispa, to provide comprehensive and culturally nuanced services for clients in Latin America. The strategic move is a testament to Zapwater’s commitment to effectively engage with the vibrant and diverse Latin community and further enhance the agency’s ability to provide tailored, culturally relevant strategies to travel and tourism clients.
Zapwater’s Miami office will lead the bilingual division under the supervision of Vice President Bertha Diaz. Comprised of a team of seasoned PR professionals across all three of the agency’s offices, the new division will handle original Spanish-language content, translation, localization of marketing materials, bilingual media relations services, social media management, crisis communications, influencer marketing, and overall message development.
“We are thrilled to introduce Chispa, which embodies our commitment to embracing diversity and offering tailored solutions to our bilingual clients,” said David Zapata, founder and CEO at Zapwater Communications. “Our team’s deep understanding of the Latin American market, coupled with their bilingual proficiency, allow us to develop compelling narratives and engage with audiences on a more personal level. We are excited to embark on this new journey and strengthen our connections within the Latin American community.”
Among the distinguished Latin American clients that are part of Zapwater Communications’ client roster are Copa Airlines, the leading airline in Latin America providing seamless connections from the U.S. via the Hub of the Americas in Panama City, Panama; Grupo Xcaret, a leader in sustainable tourism with three all-inclusive properties in Riviera Maya; Visit Baja California Sur; and we are excited to welcome our latest addition, Grand Hyatt Playa del Carmen.
Zapwater Communications has earned its reputation as a leading player in the communications industry, offering innovative and effective communication strategies tailored to meet the unique needs of clients across various industries. With the launch of Chispa, Zapwater aims to further solidify its presence in Latin America and expand its client base by offering specialized services that cater to the cultural nuances and preferences of this dynamic region.
“Cultivating a deep understanding of the Latin American market allows us to ensure that our strategies resonate authentically and meaningfully,” said Bertha Diaz, a vice president at Zapwater Communications. “We are happy to continue creating unique storytelling for our clients that resonates within the English and Spanish-speaking U.S. market. The launch of Chispa marks a pivotal moment at Zapwater, and I am honored to contribute my insights, experience, and passion to this chapter in the agency’s history.”
In addition to the new Latin American-focused division, Zapwater Communications is also part of the Travel Lifestyle Network, a global network of marketing communications agencies, which recently expanded its presence to strengthen its network in the Americas. The group will promote the use of the network to offer customers regional coverage from the Miami hub, a gateway to Latin American markets.
About Zapwater Communications
Zapwater Communications is an award-winning integrated communications agency with offices in Chicago, Los Angeles, and Miami. The team shares a culture that fosters creativity and recognizes quality, productivity, collaboration, and enthusiasm. Long-standing relationships and the knowledge and determination to lead in a dynamically evolving industry distinguish Zapwater’s work. The agency’s global partnerships and experience with international clients differentiate the agency and adds a fresh perspective to all of its market outreach. Zapwater Communications generates excitement with original tactics designed to move the business needle. For more information, visit www.zapwater.com.