Copa Airlines, known for its Hub of the Americas® based out of its Panama headquarters, has appointed Zapwater Communications as the airline’s public relations agency of record for the United States. Zapwater will support U.S. communications strategy and launch a creative campaign celebrating the airline’s 75th anniversary. The fully integrated campaign will be managed by the agency’s bilingual team in both the Miami and Chicago offices and include media relations, influencer marketing and social media.
Zapwater was selected after an extensive review and RFP process by Copa Airlines.
“It’s an honor to represent Copa as it celebrates this important milestone anniversary,” said Holly Zawyer, managing director of Zapwater’s Miami office. “With travel demand continuing to increase as pandemic restrictions ease, the market is prime for Copa Airlines to launch a new campaign to educate travelers about its offerings.”
Copa Airlines was founded in 1947 as the National Airline of Panama, servicing only the country’s domestic airports. Today, the airline offers more than 295 daily scheduled flights to more than 72 destinations in 32 countries throughout South America, Central America, North America, and the Caribbean, all through its Panama City, Panama Hub of the Americas®.
“As an agency specializing in travel, we’re excited to expand our growing roster of global airlines and to begin working with Copa,” said David Zapata, CEO and founder of Zapwater. “Copa is a brand known for connecting the Americas, and our team is perfectly positioned to manage the airline’s communications needs.”
Copa Airlines joins Zapwater’s roster of global aviation clients, including Finnair and Ethiopian Airlines.
To learn more about Copa Airlines, please visit https://www.copaair.com/en/web/mx/about-copa.
Zapwater Communications is an award-winning integrated communications agency with offices in Chicago, Los Angeles and Miami. The team shares a culture that fosters creativity and recognizes quality, productivity, collaboration and enthusiasm. Long-standing relationships and the knowledge and determination to lead in a dynamically evolving industry distinguishes Zapwater’s work. The agency’s global partnerships and experience with international clients differentiates us and adds a fresh perspective to all of its market outreach. Zapwater Communications generates excitement with original tactics designed to move the business needle. For more information, visit www.zapwater.com.