Nothing But The Fruit (NBTF) has retained Zapwater Communications as its public relations agency of record. NBTF is owned by the National Grape Cooperative, a co-op comprised of 905 American small family farmers. The company is deeply rooted in their mission of existing to move crop for its growers and gives back 100% of the profits directly to the American small family farmers of the National Grape Cooperative, USA.
NBTF was founded to meet the growing demand for innovative snacks that address consumers’ health and nutrition needs without compromising taste. The grapes used in their products are sustainably farmed on the land where the growers live. All products are vegan, non GMO, gluten free and never include preservatives, artificial flavors or filler waxes.
“We are incredibly excited to partner with NBTF,” says David Zapata, president of Zapwater Communications. “Their innovation and commitment to revolutionizing the snack industry set them apart from their competitors and we’re looking forward to sharing their story with media, influencers and consumers.”
The account will be managed by Zapwater’s Chicago office within the agency’s growing consumer products division. Scope of work includes brand public relations efforts and new product launches.