Summit House and its portfolio of award-winning creative agencies and entertainment studios—working with major brands like Spotify, Dick’s Sporting Goods, LIV Golf, AT&T, DirectTV, LA Rams and more—announced today that senior sports and marketing leader Zoe Wilson will join as Head of Brand Partnerships.
In her new role, Wilson will lead efforts connecting brands, talent, and culture across Summit House’s ecosystem of creative agencies and ventures – part of a broader shift toward venture-style studios helping brands act more like media companies.
Before Summit House, Wilson led emerging media monetization at the PGA TOUR, helping grow Skratch into golf’s largest digital media brand, and later launched Pro Shop, responsible for the TOUR’s companywide commercial media strategy. Earlier in her career, she served as a marketing and sales executive at TIME Inc.
Her hire reflects Summit House’s growing momentum as marketers increasingly lean into IP-driven storytelling, brand-owned entertainment, and cultural collaborations to drive long-term growth.
In addition to coverage consideration, Summit House and its leadership can also speak to emerging trends shaping marketing and sports entertainment, including:
- Brands as Studios: Why marketers from Under Armour to Dick’s Sporting Goods are investing in owned entertainment and storytelling IP.
- Athlete- and Creator-Led Media: The convergence of sports, creators, and fan-driven content as athletes and sports’ industries build their own production ecosystems to reach the next generation.
- The Rise of Venture-Style Agencies: How new hybrid studios are combining creative craft, data, and investment strategy to accelerate brand growth.
- The Future of Sports Storytelling: How cinematic, docu-style narratives are reshaping audience engagement across digital and broadcast.