ZOO Digital, the global provider of cloud-based dubbing, subtitling, localization and media services for the media entertainment industry, has appointed full-service b2b tech PR and marketing agency Red Lorry Yellow Lorry as its PR agency of record in the U.S.
Red Lorry Yellow Lorry’s Los Angeles director, Kim Willsher, will lead the lorries’ account team. The PR program will focus on expanding awareness of ZOO Digital’s services among major film studios, streaming services, broadcasters, and independent distributors through a strategic media relations campaign targeting media and entertainment trades.
“The lorries have a track record of establishing media technology companies as the industry standard in their fields,” said Lynsey Band, head of marketing at ZOO Digital. “ZOO has ambitious growth plans, and we’re confident that their experience and expertise in the media and entertainment industry will help position ZOO Digital in the U.S. as the company that’s leading the future of localization.”
“With clients like Disney+, Netflix and NBCUniversal, and its industry-first cloud-based dubbing service, ZOO Digital is a respected leader in media localization and at the forefront of technical innovation,” said Wilsher. “The lorries’ approach will build on this solid foundation to further educate the U.S. market about ZOO’s services and expertise, and ensure consistent messaging as the company expands its global reach.”
This new client win follows hot on the heels of the lorries’ recent expansion in Europe. As well as opening a new office in France, the agency has hired a new European director to grow its presence in the region and increase the support it is able to provide to local and international customers.