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Bulldog Reporter

10 Best Cision Alternatives for PR Teams in 2025

10 Best Cision Alternatives for PR Teams in 2025

by Osama Saeed | Jul 11, 2025

From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners. Among the world’s fastest-growing social media platforms, TikTok provides opportunities to connect with audiences in genuinely creative and authentic ways. But what makes TikTok so powerful is not the viral, user-generated videos per se; it’s the incredible data backing this growth that tells a story of how businesses can start realizing the potential of the platform in terms of marketing and PR success. In this article, we look at one-of-a-kind statistics about TikTok, and how they could be used in creating effective marketing strategies, thereby turning viral moments into long-standing PR wins.
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TikTok’s Global Domination: A Marketer’s Playground

One of the major plus points of TikTok is its reach: it is projected to grow to 2.35 billion users by 2029 and, hence, will be a crucial marketing channel for brands trying to reach a variety of audiences all over the world. Indicated by the 157.6 million users in Indonesia, TikTok appeals to several international markets, and PR pros need to understand the presence TikTok has globally and create more targeted region-oriented campaigns. Be it Asia, Europe, or the Americas, TikTok’s broad audience ensures your message can reach across cultural and geographical boundaries

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TikTok as a Search Engine: A New Avenue for PR

While TikTok has a reputation for short-form, entertaining content, it also seems to be coming up as a search engine for a huge proportion of its users. Indeed, 41 percent of TikTok users consider the platform a search engine, leveraging it to get recommendations on products, trends, and tutorials. Instead of Googling, for example, users now go to TikTok for product reviews, tutorials, and lifestyle content.

This now provides an avenue for PR teams to position their brands as experts in specific niches through creative content that answers user queries in a fun and engaging manner. Optimizing such content for TikTok’s search functionality can easily position any brand as a thought leader in its niche, hence building trust and visibility

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Content Social Media & Influencer Marketing
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Deza Drone

Deza is a content strategist and writer with a keen eye for emerging trends in public relations and marketing. With a focus on leveraging innovative technologies like generative AI, Deza helps brands optimize their PR strategies and enhance their communication efforts. Through insightful and thought-provoking content, Deza aims to guide professionals in navigating the evolving landscape of the industry.

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