Every AI answer engine behaves differently. Some recommend a longer list of brands in response to a query while citing few sources. Others conduct deeper research before they recommend anything. Understanding what works for which platform is very important when...
Generative AI has transformed how users ‘search’, as people prefer conversational, synthesized answers instead of static lists of links. And similar to how Google became synonymous with search, ChatGPT has become synonymous with AI search. Developed by OpenAI, ChatGPT...
For years, PR measurement has run on a familiar set of numbers and metrics. Reporting has relied on impressions, reach, share of voice, and sentiment across print, broadcast, digital, and social channels to demonstrate value and gauge brand visibility. However, the...
With an exponential rise in zero-click searches and AI-generated traffic, ask any PR professional whether AI visibility matters, and the answer will be a resounding yes. However, ask whether they feel in control of it, and the confidence drops. That gap between...
For our 2026 research report, Closing the AI Visibility Gap, Agility PR Solutions analyzed 24,480 prompt-and-answer pairs across ChatGPT, Perplexity, Gemini, and Claude, capturing 183,004 brand mentions and 177,487 citations across 48 industries. The aim was to...
A 5-minute recap of our recent Agility Agent webinar Creating a media intelligence report has traditionally meant hours of searching for coverage, filtering out non-essential coverage, spotting meaningful trends, analyzing sentiment, and turning it all into something...
Linking PR campaigns to real business outcomes and justifying the ROI of earned media have emerged as key considerations for communication teams in 2026. Stagnant media budgets, rising leadership expectations, and AI-led transformation mean PR teams are shifting from...
The best media monitoring software for enterprise PR teams in 2026 combines broad, verified coverage across print, broadcast, online, and social channels with fast implementation, robust reporting, and, increasingly, AI that can handle much of the analytical work....
For years, PR measurement meant tracking coverage volume, sentiment, and reach across news and social channels. While these channels remain important, AI usage has grown exponentially and is now a leading driver of traffic and brand discovery. Industry research shows...
Brand reputation is the collective public perception of your brand or organization among your target audience, shaped by your image, performance, and values. It is an integral part of a successful business, with 88% of customers stating that brand reputation and trust...
AI is changing how people discover, compare, and trust brands. Search is no longer limited to traditional results pages, and brand reputation is no longer shaped only by what audiences see in news coverage, owned channels, or social media. Increasingly, brands are...
In a world submerged in data, applications, and growing tech stacks, it is fundamental for organizations to communicate across different applications and systems. For PR professionals, that translates into a growing need to integrate PR metrics and media insights with...