The holiday season is all about family, and we are excited to announce an addition to ours! For over 30 years Bulldog Reporter provided the PR community with news, analysis and high-level training content to public relations and corporate communications professionals...
While the largest epidemic of Ebola virus disease (EVD) in history is currently spreading through three West African countries, here in North America we've seen 4 cases—only one leading to unfortunate death. Yet, the amount of online news items uncovered by MediaMiser...
With millions of people using social media each day, the chances of a PR crisis going viral are exponentially higher than they used to be: news and stories can now spread like wildfire. That’s why social media monitoring has become so valuable, and can be your first...
It is an exciting day at MediaMiser – we’re proud to announce we have been acquired by Innodata! Together we’re planning to accomplish great things in the world of media monitoring and analysis. Where to start? First off, if you’re reading this: thank you. Whether...
I've written previously about the importance of identifying "geographic scope" when targeting journalists. Most journalists write for either a national or local audience, but how do you define "local"? I work from a home office in El Cerrito, Calif. (pop. 23,549), one...
By Matt Baron, Founder, Inside Edge: Public Relations & Media Services "Coming soon!" Of all the utterances in the online marketing world, few breed more false hope or ring more hollow than that all-too-common sight on websites. The "coming soon" claim—yes,...
It's a practice that many journalists welcome as a way to get a head start on breaking news. Others view it warily, either as a logistical headache or as a hurdle to their newsgathering efforts. Mention it to bloggers who are not experienced journalists, and you're...