You’ve just completed your latest book and laid it to rest on the nightstand, and now you need to take a trip to the bookshop (or visit their online store) to pick up something new. Without anything specific in mind, you walk through the front doors of a behemoth...
Are Marketing and Public Relations’ focuses too narrow? Study suggests so.
There’s no question that both marketing and PR want more C-suite influence, but according to a study by a Baylor University researcher, corporate communicators and marketing teams are often in direct competition to be in those coveted boardroom seats. “So few seats...
How to effectively repurpose content
New research from loyalty and marketing agency Customer Communications Group (CCG) shows marketers three ways to recycle content marketing and conserve resources while keeping the content funnel full. “Even with a solid team of content creators, it can be a challenge...
BNN’s The Disruptors: Wattpad, Uber VS FedEx, Facebook and the New York Times, Pressboard, Snapchat, Eyecheck, and Balsillie’s Globe and Mail article
On this week’s BNN’s The Disruptors, Bruce Croxon and Amber Kanwar conduct interviews with Wattpad, Pressboard, and Eyecheck. They also discuss Sofia Vergara and Snapchat, Uber delivery service VS FedEx, Facebook’s partnership with newspaper publishers, and Jim...
Top 10 excuses small businesses make for not using PR
I've met so many small business folk lately who profess a desire to wage content PR campaigns, then continue to invoke a long list of lame excuses not to, even though in their heart of hearts they know they need to work to build their businesses. Anyway, here's a list...
How has Facebook monitoring changed?
As a result of changes implemented by Facebook on May 1, the ability to perform keyword searches is now gone from the Facebook monitoring experience. Instead, only Facebook page monitoring will be supported through the social network’s Application Programming...
A PR win: How Microsoft leveraged its most valuable resource — its user base
When one thinks of computer technology or software in the context of brand loyalty, most people think Apple. But over the last two decades, Microsoft has also done an admirable job leveraging its loyal user base to help other Microsoft customers -- many in Microsoft’s...
GOP nomination: Fiorina-Cruz battle for Twitter supremacy; Huckabee dead last
April showers apparently bring more than May flowers, as this month has already brought three candidacy announcements for the hotly contested Republican Party presidential nomination. Former HP CEO Carly Fiorina (May 4), former neurosurgeon Ben Carson (May 4) and...
Improve your PR campaign with these 5 Apple Watch apps
An estimated 1 million people purchased the Apple Watch within the first 24 hours of its pre-order availability in early April, and countless more have jumped on the bandwagon since. There’s no doubt that even more are saving their pennies to slap one of these tech...
BNN’s The Disruptors: Are VCs a customer service killer?
This week on BNN’s The Disruptors, I paid special attention to Bruce Croxon’s chat with Freshbooks CEO Mike McDerment. Being an entrepreneur that has bootstrapped a company from nothing, looked for financing, and was eventually acquired, I could relate to Mike...
State of the News Media: Podcasting on the rise, while cable news has another rough year
The new year brought us fresh stats on how we’re getting our news, and it seems— perhaps to nobody’s surprise—that mobile will reign supreme in 2015. Thirty-nine of the top 50 digital news websites now receive more traffic from mobile devices than desktop computers,...
Jade Helm 15 and Walmart: When should PR teams respond to conspiracy theories?
The “Jade Helm 15” conspiracy theory -- which has, incredibly, gone national in scope with more than 1,000 online news mentions in the past six days -- is one that, quite frankly, shows the gullibility and paranoia of humanity knows no bounds. According to the theory,...