Year: 2015
How to effectively repurpose content

How to effectively repurpose content

New research from loyalty and marketing agency Customer Communications Group (CCG) shows marketers three ways to recycle content marketing and conserve resources while keeping the content funnel full. “Even with a solid team of content creators, it can be a challenge...

Top 10 excuses small businesses make for not using PR

Top 10 excuses small businesses make for not using PR

I've met so many small business folk lately who profess a desire to wage content PR campaigns, then continue to invoke a long list of lame excuses not to, even though in their heart of hearts they know they need to work to build their businesses. Anyway, here's a list...

How has Facebook monitoring changed?

How has Facebook monitoring changed?

As a result of changes implemented by Facebook on May 1, the ability to perform keyword searches is now gone from the Facebook monitoring experience. Instead, only Facebook page monitoring will be supported through the social network’s Application Programming...

Improve your PR campaign with these 5 Apple Watch apps

Improve your PR campaign with these 5 Apple Watch apps

An estimated 1 million people purchased the Apple Watch within the first 24 hours of its pre-order availability in early April, and countless more have jumped on the bandwagon since. There’s no doubt that even more are saving their pennies to slap one of these tech...

BNN’s The Disruptors: Are VCs a customer service killer?

BNN’s The Disruptors: Are VCs a customer service killer?

This week on BNN’s The Disruptors, I paid special attention to Bruce Croxon’s chat with Freshbooks CEO Mike McDerment. Being an entrepreneur that has bootstrapped a company from nothing, looked for financing, and was eventually acquired, I could relate to Mike...