As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. New research from strategic coalition Brightline Initiative outlines key practices and...
Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for...
A tumultuous and unpredictable business landscape has corporate decision makers feeling a little insecure about the future of their company. Only 4 in 10 (39 percent) of Fortune 1000 executives feel that their company is very prepared to manage the risk and disruption...
Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns? A new report from voice over products and services marketplace Voices.com, 2019 Future Trends in Marketing, Advertising and Voice Over, showcases the top trends the...
Trust is collapsing in America, and across virtually all levels and institutional ecosystems—and comms giant Edelman reports this trust-building urgency for public companies in its new Edelman Trust Barometer Special Report: Institutional Investors, revealing new...
Editor's note: Press Moves will be taking some time off for the holidays. We'll be back with a new installment on Jan. 7. Happy holidays! Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter...
According to Inc., 84 percent of people trust online reviews as much as friends—so for this reason alone, it makes sense to share as many positive reviews and testimonials with your target audience as possible. Of course, there’s a big difference between collecting...
The average American driver estimates spending nearly 10 hours per week behind the wheel, yet 29 percent of them have considered trading in their cars, trucks or SUVs in favor of other transportation options, according to a new study from global comms...
Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too...
We had another awesome month of engagement in November, with a nice range of articles making up our Top 10 most read—including a handful of new research-based posts about Gen Z’s preference for “sensory journalism,” new metrics for measuring the ROI of social good,...
The way most people, especially younger generations, will experience your brand is through your company’s online presence, particularly on social media. People care about what is said on social media and the overall message you are putting across. There is no other...
Despite increasing investment from brands in marketing technology, nearly half of consumers say brands aren’t meeting their expectations when it comes to the customer experience (CX)—and even fewer remember the last time a brand exceeded expectations, according to...