We had another awesome month of engagement in November, with a nice range of articles making up our Top 10 most read—including a handful of new research-based posts about Gen Z’s preference for “sensory journalism,” new metrics for measuring the ROI of social good, and brands’ social-comment response expectations.
In addition, there were some end-of-year trend-forecasting posts about content marketing in 2019, and some compelling bylines touching on topics like PR crisis-response hits and misses, using journalists’ methods to write wining PR pitches, and how philanthropy and PR are finding common ground. And this month’s list was topped by our Stars of PR Awards winners round-up.
Here are our most read posts from November—so check them out again, or in case you missed a couple, now’s your chance to catch up. Happy holidays!
2018 Bulldog Stars of PR Awards winners announced—congrats top dogs!
Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards. Bospar’s Curtis Sparrer is PR Star of 2018, and SourceCode is Best PR Agency. See all the winners here.
A tale of two PR crisis responses—why only one of them worked
Two companies, two crises, two responses. Google and NBC both found themselves under attack over an employee’s inappropriate behavior—but only one response succeeded.
10 biggest content marketing trends for 2019
The world of content marketing is changing rapidly. There are new technologies and tools discovered every day. One thing’s for sure: content marketing is not going anywhere.
4 tips for using journalist’s methods to secure more media coverage
Reporters don’t have it easy—they need to get their story approved by their editor before it can be published. So they’re also in the business of pitching—and methods they use could also work for you.
Gen Z’s preference for “sensory journalism” reflects new trend in news consumption
Generally speaking, Generation Z is no different than other sectors in that a majority say they watch or listen to more news than they read. But the way we all consume news is changing, spearheaded by innovative forms of delivery.
How philanthropy and PR—a seemingly unlikely mix—are finding common ground
PR and philanthropy may seem a bit counterintuitive, but with the rise of savvy nonprofits, social enterprise and corporate social responsibility, philanthropy and purpose are part of the PR world.
Consumers now expect brands to respond to social media comments within hours
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B reviews firm Clutch—and millennials expect a response within an hour or less. How can brands keep up?
Do brands lie? Most consumers think so—exploring the ROI of transparency
No longer is it the case that transparency is a plus, and its absence merely a missed opportunity. In today’s world, most consumers think brands lie—and more than ever, a company’s transparency directly impacts sales.
4 brands with flawless PR—and how you can copy them now
A truly successful PR campaign has a certain elusive quality that just clicks with customers and delivers stellar results. Let’s look at some brands who did it—and how you can use their approach.
Finn study reveals new metrics for measuring social good ROI—and a new yardstick
Most Americans do not believe companies are making a positive impact on social issues. New research takes it further with the launch of a tool to help businesses determine—and improve—their impact on social well being.
Generating meaningful results with B2B content marketing—3 trends for 2019
Business communicators are scaling and optimizing their content marketing strategies, finding even more ways to make it valuable for strengthening positioning, building engagement and generating leads. Here’s a look ahead.
