Every year, there’s one must-watch holiday movie in my family—Disney’s The Muppet Christmas Carol. Something about the familiar, enduring story of Dicken’s holiday tale reimagined by Kermit, Miss Piggy and Fozzie Bear just works. Much like the combination of Sir...
Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos. And yet, there are still brands missing out on the many...
Brick and mortar businesses understand how important it is to have every visitor become a repeat customer. They can easily achieve this through personal touches that can make anyone in the store feel like a special guest. The same thing can be achieved with businesses...
Welcome to Retail 5.0—the latest generation of retail, and the next era of the sector's evolution, characterized by marketplaces mastering personalization at scale, big data being effectively leveraged, and category domination by fast-paced, agile brand manufacturers,...
We have all heard too many times from people that they can’t wait for 2020 to be over! But it’s not over yet: 2020 will be leaving a lasting impact on the public relations industry as we know it for a long time to come. Though many parts of our industry suffered, the...
From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR...
For multi-level marketing companies, managing public relations can be a major key to success. It is important that both customers and distributors feel confident and secure with the direction the company is headed, as well as with the product itself. Just like with...
As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake. In a survey conducted in November, the Pew Research Center found that 60 percent of Americans said they would “probably” or...
Traditionally, the differences between PR and marketing were always clear. While PR leaned more towards brand-building and driving awareness, the latter was more focused on advertising and generating revenue. But since the rise of social media, the lines between them...
Good PR doesn’t happen by accident—it’s an outflow of a cohesive and united team. Thus if you want your PR and marketing to be consistent and on-brand, it all starts with intentionally unifying your team around the right ideas. Do you know where to begin? There are a...
Many cogs are turning within a large company, but special attention should always be given to customer engagement. While you may have excellent marketing and a large number of regular customers, there are always shiny new items on the market that could pique their...
Rebranding is tricky—it’s often hard to know what strategies will be embraced by audiences, and which will miss badly. A new survey report by Visual Objects, a visual guide to finding the best creative firms, offers some insights into some examples of each,...