With the world’s workforce now largely working remotely, new research from SutherlandGold, creative comms agency for changemakers, shows that a new generation of digital-first CEOs are defining what remote leadership looks like in a virtual world. “We found that all...
Whether we like it or not, the coronavirus pandemic is happening and affecting everything. It’s a challenge to governments, healthcare systems, and markets. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all...
As most marketers would agree, how customers perceive your brand is ultimately how your business earns long-term success.Although making random sales may seem like a bonus, your loyal customers are ultimately those who are going to stick around even when there are not...
New research from cloud-native analytics firm Sigma Computing illustrates a stark gap in data confidence and perceptions of what it means to be data-driven. The lack of data literacy and collaboration between data and domain experts may be working against the desire...
The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of...
As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under...
No longer able to browse the physical aisles of brick-and-mortar stores during the first wave of COVID-19, Canadians browsed the virtual shelves instead. Consumers shopped online for anything from groceries to new running shoes to self-care products. Suddenly...
2020 hasn’t been the best year for anyone, but COVID-19 and the recent social justice protests have overburdened an already stressed out Gen Z. However, new research from digital agency VaynerMedia reveals these youngsters nevertheless remain optimistic about a...
This month, the Supreme Court ruled that LGBT individuals are legally protected from workplace discrimination based on their gender or orientation. While this is a major milestone in our country, it only scratches the surface of what it takes to achieve a truly equal...
Let’s take a detailed look at the importance of public relations in the sporting fraternity in order to understand exactly what these clever professionals can do with the best fit solution. It’s the job of the sporting PR to look after a club and its athletes, but how...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves Broadcasting Closing Bell: Sara Eisen (@saraeisen) is now co-anchoring the show. Squawk on the Street: Morgan Brennan...
Protests against systemic racism and George Floyd’s death have sparked discussions about diversity among all corners of society, including in the workplace. Although businesses are prohibited from discriminating against employees by law, job seekers want companies to...