No longer able to browse the physical aisles of brick-and-mortar stores during the first wave of COVID-19, Canadians browsed the virtual shelves instead. Consumers shopped online for anything from groceries to new running shoes to self-care products. Suddenly businesses with little to no online presence found themselves needing to think inside the box—the delivery box—to meet customer needs. But with ecommerce comes the expectation that delivery companies will provide a safe, reliable, and timely service so that packages arrive when promised.
At Agility PR Solutions, we were curious about the earned media coverage the big names in delivery got in the early months of the pandemic. So we did what any company offering media monitoring solutions would do… we looked at the data.
A special thanks to Chantelle Brule of the Media Insights Team at Agility PR Solutions, for conducting this analysis!