Many businesses are increasingly exploring the option of working from home. Some are even considering switching to entirely remote models. However, one of the biggest questions about remote work is how to ensure optimal security, especially for data. The following...
As the COVID crisis upended society over the last few months, some brands and businesses have risen to the occasion and proved just how essential they are. The newly released Essential 100list from The Harris Poll offers a ranking of corporate response to the...
With the “new normal” rendering ineffective what were previously rock-solid business and comms strategies, rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency...
Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to business performance improvements in 2020. Not surprisingly, take-home pay will likely be less due to the severe economic...
Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. New research from tech-based research firm Emotive Technologies measures current consumer attitudes...
One of the omnipresent PR methods of communication since the invention of the telephone is, naturally, a phone call. However, we've collectively evolved to get shivers when someone calls unannounced. As one ingenious tweet stated: People seem to prefer email as a mode...
With the growing concerns of climate change, littering, and pollution, there is a thirst for ecologically friendly solutions at the hands of businesses. This is because many of the causes of these environmental concerns are results of industry, directly or indirectly,...
Brands are already under the microscope for their handling of COVID-crisis actions and responses, but as social justice issues enter the spotlight, the heat is on for businesses to get on the right side of the issue—and not just with words and messaging, but with...
It seemed unthinkable ten years ago but Instagram has become a make-or-break hurdle for most businesses. Whether a brand’s goal is to boost engagement or jumpstart sales using the new Shop feature, it is now vital that digital marketers have their fingers on the pulse...
For as long as the game has been played, golf has been linked to business. Playing golf with a business associate not only gives an insight into the person’s character, mindset, and willpower, but also helps to build a relationship outside the office setting. Many...
Health experts have been warning of a second wave of COVID-19 for weeks now, and the probability of that happening has brands and businesses up in arms, according to a new survey from medical & security services firm International SOS. The research reveals that...
Travelers have been hunkered down at home, forcing social media experts to pivot their strategy to resonate and keep connected with their audience. In fact, Facebook and Instagram have seen a 40 percent increase in usage during COVID-19—meaning now more than ever,...