3 ways going green improves PR for your business

by | Jun 24, 2020 | Public Relations

With the growing concerns of climate change, littering, and pollution, there is a thirst for ecologically friendly solutions at the hands of businesses. This is because many of the causes of these environmental concerns are results of industry, directly or indirectly, and that says to people that corporations and other businesses have some power with which to mitigate further damage.

As a result, businesses that develop green initiatives can endear themselves to the public by rising to the occasion. Here are a few ways that your business can gain PR from going green:

Renewable, clean energy

Human civilization is largely powered by fuel sources like fossil fuels and coal. These energy sources are very potent, but their use has two major downsides. These fuel sources are nonrenewable, meaning that they are effectively finite, and the estimates as to how much is left to be mined aren’t optimistic about the future. The energy sources are also both combustible, meaning that they product pollutants like CO2, which contributes to global warming. For these reasons, businesses are trending toward clean and renewable energy like wind and solar.

These clean energy sources have clear long term, global advantages, but they have historically been insufficient for modern industry. However, if you search “Fresno solar,” you’ll quickly see that modern solar energy is much more effective, affordable, and versatile. Advantages of solar are that it is the most accessible of the clean energy types on the market. While it’s not as efficient as wind energy, wind turbines are so massive that they can scarcely be used by individual citizens or businesses. Solar panels, on the other hand, come in a variety of shapes and sizes, meaning that they can be placed basically anywhere, including as an alternative to roof tiling. Switching to solar is a great PR move, and it will save you money and contribute to a healthier atmosphere.

Waste reduction

Waste reduction initiatives can provide either the reduction of wasted products or that of disposable products. Food waste is a very common problem inherent in the current business models of most businesses, as keeping products in stock can sometimes mean having too much product, meaning that many items simply go to waste. The packaging of many products produce excessive garbage, meaning that materials are being wasted on superfluous packaging, and said packaging is typically plastic, which basically doesn’t deteriorate and contributes heavily to littering. More carefully managing the items in stock at a retail location can drastically reduce food waste, meaning that there is more to grow around and less going to waste, for starters. Rethinking the packing strategies currently in use is imperative in an eco-friendly world, as well, and both of these methods can save your business money, as well.

Going paperless

Paper is in the process of being phased out of many businesses for a few reasons. For starters, reducing paper use saves money not only on the paper itself, but also on printers, printer maintenance, ink, and other printing costs. Paper documents are also less flexible for distribution within the business and without. Digital documents can be shared via cloud storage within the business, and sending invoices and other alerts to customers via email means that customers will be able to access the documents across all of their devices and don’t have the additional hassle of receiving documents in the mail or keeping track of them. The reduction in paper use is also better for the environment simply because there will be less of an impact on the population of trees in the world. For all of these reasons, going paperless will be a great PR move.

When it comes to environmental concerns, there are often ways for all parties involved to benefit from companies embracing green alternatives to traditional infrastructure and methods. While serving the planet is its own reward, businesses can also save money in many cases and gain the favor of the public in most cases. With these tips in mind, you’re prepared to guide your business down the path to green pastures.

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Jeremy Sutter
Jeremy Sutter is a freelance writer and former mobile marketing manager at Adobe.

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