An overwhelming majority of Americans indicate they are sympathetic to the cause of the nationwide protests via a variety of polls. But is that support a sign of genuine commitment—or is it more like lip service? A recent survey about consumer behavior, attitudes and...
Journalists on the move – Week of June 22
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reuters: Alwyn Scott (@alwynscott) has been appointed Insurance Reporter on the Global Finance & Markets team....
Brand conversations are vital in the COVID age—which ones are making real connections?
Amid the chaos of the COVID pandemic, the resulting shelter orders and temporary store closings, it’s been easy for brands to slip off the radar—people just have more important things to worry about these days. So for brands to remain vital, they have to connect with...
How to scale your communications agency faster
Starting a business isn’t easy, and scaling one isn’t either. Like many business owners, I also feared putting my companyat risk in the hopes of scaling up. Six years later, we’ve managed to grow a successful business and work with some of the world’s leading brands....
PR pulse: Most men want to interrupt sexism, but few feel confident
Amid the health and justice crises we’re dealing with now as a society, #MeToo remains on the minds of employees. According to new research from workplace nonprofit group Catalyst, when asked how they would respond to incidences of workplace sexism, 86 percent of men...
Media and tech have been crucial during COVID—but may be exacerbating inequality in U.S.
As most people around the world have spent the last several weeks sheltering at home, they’ve become increasingly reliant on technology and media to keep up with what’s going on in the world. But of course not everyone has the luxury of easy access to these...
The ‘Next Normal’: How COVID-19 will force marketers to evolve
As the world emerges from COVID-19 and begins reopening, marketers and PR practitioners will see one of the more significant shifts in recent memory. People have lost their jobs, companies have closed their doors and how the world interacts is forever altered....
How the pandemic has shifted in-demand skills—and which are on the rise
As pharmaceutical manufacturers work to develop a coronavirus vaccine, the demand for clinical research associates and trial managers has risen by 46 percent—making it one of the few industries to increase hiring since the start of the pandemic, according to a...
How to address and correct a public misconception
Occasionally, your business will have to deal with a public misconception or misunderstanding. This could be about an incident or problem that negatively affects your reputation, or it could be something broader, like a point of confusion about your industry. As an...
Corp. boards facing growing challenges over COVID’s impact on sustainability, crisis planning
Most U.S. public company boards stepped up their efforts in the initial phase of the COVID-19 pandemic, but shutting down businesses may have been the easy part—now, corporate boards are facing a growing list of urgent priorities in reopening their businesses,...
How to contribute to the Black Lives Matter dialogue with a DEI lens
We agree. Black lives matter. For centuries, systemic and structural racism in the United States constrained, prevented and killed opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. Since George Floyd became...
How brands can tap the power of CSR during COVID-19
Despite the ongoing COVID-19 outbreak placing considerable pressure on brands and businesses, many have taken the opportunity to support frontline healthcare workers and vulnerable people at a time when their traditional business operations have been halted. By...