Year: 2020
PR pulse: How genuine is American support for racial justice?

PR pulse: How genuine is American support for racial justice?

An overwhelming majority of Americans indicate they are sympathetic to the cause of the nationwide protests via a variety of polls. But is that support a sign of genuine commitment—or is it more like lip service? A recent survey about consumer behavior, attitudes and...

Journalists on the move – Week of June 22

Journalists on the move – Week of June 22

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reuters: Alwyn Scott (@alwynscott) has been appointed Insurance Reporter on the Global Finance & Markets team....

How to scale your communications agency faster

How to scale your communications agency faster

Starting a business isn’t easy, and scaling one isn’t either. Like many business owners, I also feared putting my companyat risk in the hopes of scaling up. Six years later, we’ve managed to grow a successful business and work with some of the world’s leading brands....

PR pulse: Most men want to interrupt sexism, but few feel confident

PR pulse: Most men want to interrupt sexism, but few feel confident

Amid the health and justice crises we’re dealing with now as a society, #MeToo remains on the minds of employees. According to new research from workplace nonprofit group Catalyst, when asked how they would respond to incidences of workplace sexism, 86 percent of men...

The ‘Next Normal’: How COVID-19 will force marketers to evolve

The ‘Next Normal’: How COVID-19 will force marketers to evolve

As the world emerges from COVID-19 and begins reopening, marketers and PR practitioners will see one of the more significant shifts in recent memory. People have lost their jobs, companies have closed their doors and how the world interacts is forever altered....

How to address and correct a public misconception

How to address and correct a public misconception

Occasionally, your business will have to deal with a public misconception or misunderstanding. This could be about an incident or problem that negatively affects your reputation, or it could be something broader, like a point of confusion about your industry. As an...

How to contribute to the Black Lives Matter dialogue with a DEI lens

How to contribute to the Black Lives Matter dialogue with a DEI lens

We agree. Black lives matter. For centuries, systemic and structural racism in the United States constrained, prevented and killed opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. Since George Floyd became...

How brands can tap the power of CSR during COVID-19

How brands can tap the power of CSR during COVID-19

Despite the ongoing COVID-19 outbreak placing considerable pressure on brands and businesses, many have taken the opportunity to support frontline healthcare workers and vulnerable people at a time when their traditional business operations have been halted. By...