With everyone's health and safety the top priority, new research from brand engagement agency Fuse gauges how Gen Z is feeling—physically, mentally, and emotionally. The firm also sought information about how Gen Z's daily habits have changed, including their behavior...
The coronavirus pandemic has slammed the brakes on travel worldwide, leaving hospitality marketers with scrapped 2020 plans, reduced resources and no clear path forward. In these uncharted waters, agile organizations are shifting their tone from sales to support and...
The art of storytelling is one many people discover at an early age; its universal allure unites us and has sticking power. Think of your favorite childhood book. A special one probably comes to mind without hesitation. Did the thought of it make you smile?...
The coronavirus has upended culture in every way, but the psychological impact of the pandemic may be the most impactful. Eye-opening new research from the TRUE Global Intelligence practice at comms giant FleishmanHillard reveals how COVID-19 is profoundly reshaping...
Every communications professional knows that there are pros and cons to living in the world of instant information. The current, unprecedented situation is making that fact more obvious than ever. The media is simultaneously disseminating doctor-approved tips to stop...
Branding is an extremely important part of your business. Why? Think about the biggest brands in the world such as Nike, McDonalds, Versace...what’s the one thing they have in common? They all have a personal brand that makes them stand out from the rest. In fact,...
New research from consumer intent firm Prosper Insights and Analytics points to several social and shopping behavioral changes that consumers have made since March when a national emergency was declared concerning the novel coronavirus disease outbreak. Sweeping...
Misinformation can be dangerous even during times of relative calm, but during a health crisis like the current pandemic, the stakes are much higher. Indeed, a new study from critical thinking org the Reboot Foundation found that close to a third of the public may...
Transformation is different than change, and it is during this challenging time in the business world that we may take into consideration how to both communicate and operate differently in the coming quarters. Transformation is led by a focused approach to company and...
As an agency that has worked in the Smart Home space for many years, helping home and tech brands break into the field and grow their audiences, we have the expertise and deep understanding of what generates success. David Hernandez, lotus823’s co-founder and managing...
We’re all wondering when we can get back to some semblance of normalcy, and the recent news that coronavirus infections may be plateauing in hot spots like New York has consumers hopeful, according to the latest study from First Insight. The research found that an...
Like so many others, the COVID-19 pandemic has turned my world upside down. As a business owner, communicator and mother, the past few weeks have been among the most challenging of my career. Even when the world isn’t in crisis, my first priority is always my...