“When you work from home, there is no such thing as a holiday.”― Anthony T. Hincks We at St. Conti Communications have always worked from home or remote offices; we are a virtual agency after all. Therefore, we can understand the challenges that those who are new to...
You do your best to provide your customers with high-quality products, services, and care. Even with extreme attention to detail and taking the necessary steps to ensure optimal customer experience, there are always going to be customers who aren’t satisfied. A...
We’ve seen that today’s young consumers expect a lot from the brands they patronize, such as wanting them to take a stand on the cultural issues they support, and expecting them to be more inclusive and sustainable. New research from 5W Public Relations reveals that a...
Finding new business isn’t easy—it takes time, patience and a strategic approach. While nobody sets out to turn off a new business prospect, below are some common pitfalls when it comes to prospecting and scoping a job. Those inadvertent missteps are followed by tips...
The coronavirus pandemic has made video conferencing essential. If you’re not careful, though, your colleagues and clients will focus more on how you look than what you say. We’ve got 8 tips from Ken Barber, a former cameraman with ABC affiliates who has been part of...
Why consider PR? This might be a question that you have been pondering for some time but are still unsure as to whether it’s worth the investment. If you haven’t already, now would be the perfect time to consider planning a PR strategy. Many businesses that haven’t...
Just like every other aspect of our culture these days, the media is consumed with coverage of COVID-19. For PR, that has created some newsjacking opportunities (when done appropriately), but moreso, obstacles to getting ink for clients. Which publications are the...
In journalism, any crisis is an opportunity—an opportunity to tell a story, find interesting facts, discover new heroes and finally reach wider audiences. Communication and PR should borrow the same tactics. While many businesses find themselves in an economic crisis...
“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of...
The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM. The study, now in its 10th year, revealed that Amazon Prime topped...
Data breaches that compromise millions of people’s data don’t make the headlines as much as they used to, but that’s not because they’ve gone away—it’s because they’re so common they’ve lost their news value. And new research from data-driven intelligence firm...
Simon Sinek is overquoted in our industry, yet I can’t help but voice displeasure in how many “What” and “How” pieces I’ve seen from advertising publications. “What to Do with Your Media Buy Now That Everyone’s Inside,” “How to Stay Productive When You Work from...